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Multistore Model of Memory
Sensory memory - attention - short term memory - rehearsal - long term memory
Sensory information
Holds information from senses for a few second
Iconic memory
Quick visual sensory memory
Echoic memory
Quick hearing sensory memory
Short-term memory
Memory that holds info for a short time (2-30 seconds)
Magic number 7 (+-2)
Idea that short term memory can only hold 7 memory at a time
Long-term memory
Memory stored for a long time
Long-term potentiation (LTP)
Process where repeated activities between neurons strengthens their connection, making it easier to recall
Working memory model
How we temporarily store and use information in our minds
Central Executive
The “boss” that controls attention and decides what to focus on
Phonological loop
Handles verbal and auditory information(remembering a phone number)
Visuospatial Sketchpad
Handles visual and spatial information (remembering where things are)
Levels of processing model
Memory is processed on 3 levels from shallowest to deepest
Shallowest to deepest
Structural - how it looks
Phonemic - how it sounds
Semantic - what it means