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What is demand / effective demand?
quantities of a product that consumers are willing and able to buy at various prices per period of time, ceteris paribus
What does movement along demand curve indicate?
price of the product
What is the Law of Demand?
the lower the price of the good, the greater the quantity demanded, vice versa
Why is the demand curve downward sloping?
marginal utility declines as consume more units of a good, hence price willing to pay for additional units naturally fall
What is the shift of a demand curve due to? (non-price factor(s)) tipegid
change in taste and preferences
changes in income
changes in price of related goods
consumer expectations of future price and income changes
changes in government policies
changes in interest rates
changes in demographics
What is the relationship between income and demand for normal and inferior goods?
normal goods: rise in income raises purchasing power, demand increases
inferior goods: rise in income raises purchasing power
What are substitutes? How does a changes in price (fall) affect demand curve?
goods that satisfy the same wants or needs
fall in price of Good A leads to rise in quantity demanded for Good A but fall in demand for Good B, ceteris paribus — leftward shift in demand curve for Good B
What are complements? How does changes in price (fall) affect demand curve?
goods that are used jointly together to satisfy some wants
fall in price of air ticket leads to rise in demand for hotel accommodation, ceteris paribus — rightward shift in demand curve for hotel accommodation
How does change in tastes and preference (favourable) affect demand curve?
favourable change in consumers’ taste and preferences results in an crease in demand of a good — rightward shift in demand curve
How does consumers’ expectations of future price of G&S (increase) affect demand curve?
if price of a good is expected to rise in the future, consumers will increase their demand for the good in the present to avoid paying higher prices in the future, ceteris paribus — rightward shift in demand curve for the good
How does consumers’ expectations of future income (cut) affect demand curve?
if consumers expect a pay cut in the future, demand for a good will fall in the current period as they tend to be more cautious in their spending, ceteris paribus — leftward shift of demand curve for the good
How does changes in government policies (reduction in taxes) affect demand curve?
reduction in direct taxes will increase demand for normal goods and services — rightward shift of demand curve for G&S
What is supply / effective supply?
the quantities of a product that suppliers are willing and able to sell at various prices per period of time, ceteris paribus
What is the Law of Supply?
the higher the price of a good, the higher the quantity supplied, ceteris paribus
Why is the supply curve upward sloping?
higher price is needed to cover higher marginal cost of production
What are the non-price factors affecting supply of a product? ctgesnp
change in cost of factor input
change in state of technology
change in governmental policies
seller’s expectations of future price
change in number of sellers
change from natural or abnormal circumstances
change in price of related goods
How does change in cost of factor input (rise in input prices) affect supply curve?
rise in input prices will increase the unit cost of production, resulting in lower potential profit per unit, ceteris paribus — leftward shift in supply curve
How does changes in state of technology (advancement) affect supply curve?
advancement in tech results in discovery of more efficient methods to produce a good more efficiently, hence more output produced with same input, lower unit cost of production, higher potential profit per unit, ceteris paribus — rightward shift in supply curve
How does seller’s expectation of future price (fall & rise) affect supply curve?
if price expected to rise in the future, producers may decide to reduce supply in current period and release to market when price is higher to maximise profits, supply now falls, ceteris paribus — leftward shift
if price is expected to fall in the future, producers will unload supply now, supply now will rise, ceteris paribus — rightward shift
How does change in number of sellers (increase) affect supply curve?
more producers will lead to more goods and services produced at every price — rightward shif
How does changes due to abnormal or nature circumstances (adverse & favourable) affect supply curve?
adverse changes will decrease supply as production process is disrupted (supply shocks), supply falls, ceteris paribus — leftward shift
favourable changes result in increased supply, ceteris paribus — rightward shift
How does change in price of related goods affect supply curve? (competitive & joint supply) (more production of one…)
competitive supply: more production of one good means less of the other produced as resources can be switched easily from one use to another
joint supply: more production of one good means more of the other would be produced
What happens when the market price is lower than equilibrium price?
At lower price, there is a shortage as quantity demanded exceeds quantity supplied. Consumers are unable to obtain all they wanted and are willing to pay a higher price. Producers are unable or unwilling to produce enough at the current price and would be happy to accept a higher price. As price increases, quantity demanded will fall and quantity supplied rises, reducing shortage. Price of the good will continue to rise until shortage is eliminated at equilibrium price.
What happens when the market price is higher than the equilibrium price?
There is a surplus as quantity demanded is less than quantity supplied, creating a downward pressure on price. As price decreases, quantity demanded will increase and quantity supplied will fall, reducing the surplus. PRice of good will continue to fall until surplus is eliminated at equilibrium price.
What are the steps to explaining how an event affects a market?
Initial equilibrium
Shifts in supple and demand curve
Shortage or surplus
Upward or downward pressure on price
Equilibrium (new)