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What are the two fundamental problems firms face?
important information is held by many different individuals, information is expensive to acquire, store, process, and transfer
even when decision makers have the “right” information, they still may not have appropriate incentives to make the “right” decision
what is the primary goal of any economic organization?
produce the output customers want at the lowest cost
do good internal controls effectively solve these fundamental problems faced by firms?
no, internal controls provide only minimum level of operational effectiveness
they do not necessarily ensure that sound decisions are made to maximize firm value
speed of industry and decentralized vs. centralized
fast growing industry → decentralized
stable industry → centralized
What are the three primary determinants of a business strategy?
business environment
technology
computers, telecommunications, production methods
markets
competitors, customers, suppliers
regulation
taxes, antitrust, international laws
strategy
choice of industries
basis for competition (price, quality, service)
organizational architecture
1. decision-right assignment
2. reward system
3. performance-evaluation system
What are the three elements of organizational architecture and how are they related? (3 points, extra info is based on ATH case)
decision-right assignment
highly decentralized
ATH case study: doctors and imaging experts, with local knowledge, are inside ATH. Scepter is a pharma company; it should delegate
reward system
intense pay-for-performance via the earn-out
also aligned with decentralization
performance-evaluation system (management control system)
ATH case: absent
levers of controls:
belief: communicate what he company actually cares about beyond the payout
boundary: guardrails on decisions and behavior, since decision rights are so decentralized: which markets, how many new products, what you may not compromise
diagnostic: costs are exploding; a DCS could monitor spending, earnings quality, and even leverage
All three legs must balance. The performance measurement system (accounting control system) must measure the agent's performance in areas over which he/she has been assigned decision rights, the reward system must be matched to those areas, and a person should not be assigned decision rights if the exercise of those rights cannot be measured and rewarded
business environment - lever of control
interactive
watching external environment (technology, markets, regulation)
For the “three-legged stool” of organizational architecture to remain level, we (repeatedly) noted that all three legs must balance:
The performance measurement system (accounting control system) must measure the agent’s performance in areas over which he/she has been assigned decision rights.
The reward system must be matched to those areas over which performance is being measured.
A person should not be assigned decision rights if the exercise of these rights cannot be measured and rewarded
organizational architecture - decentralization - benefits
effective use of local knowledge
conserves management time
TMT can focus on strategy
training and motivation for local managers
organizational architecture - decentralization - costs
potential agency problems
coordination costs and failures
less effective use of central information
forgone economies of scale * wording matter for exam
What are the factors that influence decision rights assignment?
The business environment (such as dynamic vs. stable environments and technology) and strategy
decision rights - centralization - benefits
standardized experience for customer
reduced coordination costs
reduced ability for biases / personal incentives of frontline employees to affect decisions
not all employees understand customer profitability metrics
decision rights - centralization - costs
restricts employee focus on what the computer says, not the customer
ignores local information
limits organizational learning
poor computer models / assumptions lead to poor decisions
hard to build long-term relationships
demotivating for employees
decision rights - centralization vs. decentralization
key decision is whether to retain the right to make a particular decision or delegate the right to someone else (i.e., centrally managed vs. decentralized is an issue of decision right assignment)
not a dichotomous choice
performance evaluation systems (control systems) and reward systems must be carefully designed to mitigate the costs of decentralized decision making
How does decision-rights assignment affect performance evaluation and reward systems?
Performance evaluation and reward systems must be carefully designed to match the decentralized decision rights and mitigate coordination costs or agency problems, ensuring the "three-legged stool" remains balanced
controllability principle
the tradeoffs (benefits and costs) of centralizing or decentralizing decision rights must be carefully considered
given this tradeoff, what determinants lead to increased…
decentralization? dynamic environments
centralization? technology
what is organizational culture?
Shared organizational purpose and values that guide employee decisions in areas where explicit rules/policies are difficult to define
purpose:
concrete goal or objective for the firm that reaches beyond profit
values:
shared beliefs among employees regarding “the right way” to conduct oneself
advantages of a strong culture
when employees share their organization’s purpose and values, they can be intrinsically motivated by a sense of pride and achievement, and satisfaction of doing something worthy and meaningful
customer loyalty
these feelings often inspire significant effort and collaboration in pursuit of organizational (rather than individual) goals
when orgs. have a recognized, strong culture, it can attract candidates who fit the culture which further enhances its benefits
What does North STAR stand for, and how does each piece engrain culture?
Selection — hire/promote people who already fit the firm's purpose and values.
Training — actively teach and coach employees into the desired culture (onboarding, ongoing coaching).
Assessment — formally evaluate employees on adherence to values, not just results (e.g., 360° leadership surveys, goal check-ins).
Reinforcement — symbols, rituals, recognition, and stories that continuously remind and reward people for living the culture (e.g., branded merch, "give-back days," HQ visits, leadership retreats)
By embedding company beliefs into employee behaviors through its four components: Selection, Training, Assessment, and Reinforcement
How can the North STAR system help prompt cultural change of a long-established organization with an entrenched culture?
It systematically aligns new hires and current employees with the firm's purpose and values by hiring for cultural fit, providing thorough coaching and training, assessing performance based on both results and adherence to values, and reinforcing the culture via symbols, traditions, and recognition.
dutch bros case:
Dutch Bros' shift from the "Legacy" franchise model to the "NewCo" model is the case example — they deliberately redesigned each North STAR lever: Selection shifted to only tenured, values-endorsed internal employees (instead of outside investors chasing profit); Training added structured coaching ("DB Biz Coaches," 45–100 hrs of required training + an exam); Assessment added 360° surveys and personal goal reviews; Reinforcement added t-shirts, give-back days, and company-wide gatherings. By deliberately re-engineering all four levers together, a company can shift an entrenched culture instead of hoping it changes on its own.
belief systems/north star - decentralization - benefits
flexibility to respond to local customer needs
better local market knowledge → improved decisions and innovations
faster decision-making
greater operator empowerment and motivation
belief systems/north star - decentralization - costs
harder to coordinate and maintain consistent brand identity
potential incentive conflicts between operators and founders
local information remains within the franchise / operator
belief systems/north star - subjective method
benefit:
soft skills such as culture fit and judgement are difficult to assess objectively. subjective systems allows the company to take these aspects of a person into account
potential cost:
subjective systems can be influenced by judgement biases
for example, a candidate’s ability to interview well is seemingly playing a huge factor in the selection process - even though this skill might not translate into franchise success
belief systems/north star - objective system
benefit:
could be perceived as more transparent and fair
potential cost:
the system is based on the quantity of experience rather than a quality of experience
the objective measures would not capture all aspects of performance and could be subject to manipulation and gaming
What is a budget?
“BOTTOM UP” by having regional managers prepare an initial draft budget
DEBATED and ADJUSTED by the leadership team to arrive at a final budget
financial plan that projects financial statement accounts, operating performance, and cash flows for one or more periods. A
sophisticated budget is essentially a full projected set of financial statements built from a set of underlying operating decisions/assumptions
What role/functions does the budget fulfill in organizations?
Directing — forces managers to spell out strategic/financial plans and their implications.
Coordinating — helps the firm plan resource use, set expectations, and balance one unit's output with another unit's (internal customer's) needs.
Decision Influencing — provides a benchmark for feedback and performance evaluation.
responsibility centers
an organizational unit headed by a manager who has been charged with achieving some agreed-upon result
focus on the distinction between the revenues and costs that are controllable vs. ones that are not
differ fundamentally on one important dimension: decision rights
bc they have different decision rights, they require different financial performance measures for performance evaluation
the principal criterion is the kinds of resources controlled by the responsibility center manager (i.e., the controllability principle)
variance analysis
a tool that helps an org. determine who “owns” each line item and should be held responsible for knowing its status
we observed that variance analysis - a form of diagnostic control - if designed effectively, can potentially reap the benefits and mitigate the costs of expanding decision-making authority
How does the budgeting process fit within the Levers of Control framework, particularly an interactive control system?
It can serve as an interactive control system where top management and division heads engage in ongoing dialogues, reviews, and debates to communicate and coordinate objectives, share information, and monitor strategic uncertainties
What impact does tying rewards to budget achievement have?
decreases informativeness
Tying rewards directly to meeting and beating budget targets gives managers an incentive to lie or build slack into the budget. Instead, tying compensation to broader company profit or using budgets primarily for information sharing helps promote accurate information
What are the common responsibility centers, each one’s objectives, typical decision rights, typical performance measures, etc.?
cost center
objective:
minimize cost for a fixed output
typical decision rights:
OP costs
ex:
manufacturing dept.
performance measures:
cost variance analysis
quality measures
continuous import
expense center
objective:
maximize output for a fixed budget
typical decision rights:
-
ex:
accounting dept.
HR dept.
R + D
performance measures:
benchmarking
quality measures
revenue center
objective:
maximize revenue with a fixed budget
typical decision rights:
revenue
ex:
sales dept.
performance measures:
sales variance analysis
profit center
objective:
maximize profit with a fixed budget
typical decision rights:
revenue
OP costs
OP income
ex:
cdf region - assuming no control over equipment decisions
performance measures:
profit variance
investment center
objective:
maximize profit subject to investment made
typical decision rights:
revenue
OP costs
depreciation
OP income
ex:
cdf region with control over investment (i.e., equipment decisions)
performance measures:
ROI
ROA
residual income
What does variance analysis do for organizations?
It compares actual results against planned or budgeted standards to help management identify deviations, investigate operational inefficiencies, and evaluate performance
What are the revenue-side variances?
Sales Volume Variance (SVV) = Master Budget vs. Flex Budget = (AQ – BQ) × BP → isolates the effect of selling more/fewer units than planned.
Sales Price Variance (PV) = Flex Budget vs. Actual = AQ × (AP – BP) → isolates the effect of selling at a different price than planned
What are the input/COGS-side variances?
Sales Volume Variance (Master vs. Flex) — reflects using more/less input because of unit volume changes.
Efficiency Variance (EV) = Flex Budget vs. As-If = compares BIQ vs. AIQ → used more/less input per unit than planned.
Input Price Variance (PV) = As-If vs. Actual = compares BIP vs. AIP → paid a different price per unit of input than planned.
variance analysis symbols
BQ=Budget Qty
BP=Budget Price
AQ=Actual Qty
AP=Actual Price
BIQ=Budget Input Qty
BIP=Budget Input Price
AIQ=Actual Input Qty
AIP=Actual Input Price
How do you tell if a variance is Favorable (F) or Unfavorable (U)?
Sales Volume Variance: AQ > BQ → F; AQ < BQ → U
Sales Price Variance: AP > BP → F; AP < BP → U
Efficiency Variance: AIQ < BIQ (used less input than planned) → F; AIQ > BIQ → U
Input Price Variance: AIP < BIP (paid less than planned) → F; AIP > BIP → U
transfer pricing
refers to the price that one unit (dept. or division) charges for a product/service supplied to another unit in the same org.
creates revenues for the selling (producing) unit, creates costs for the buying unit, and hence, affects the profits of both entities
assuming units make all desirable internal transfers, the transfer price only affect the units profits - not firm profit
Transfer pricing facilitates accurate performance evaluation, goal congruence, and preserves divisional autonomy.
What is the purpose of transfer pricing?
provide info for accurate performance evaluation
provide proper economic signals for good decision making (i.e., goal congruence(
preserve divisional autonomy
purposely move profits between entities/locations
What are the various types/methods of determining transfer prices?
correct is opportunity cost, but that is expense to determine and constantly evolving - we adopt less expensive approximations
market-based:
when a competitive external market exists
marginal cost:
when synergies from production arise
marginal cost plus markup:
includes a charge for tying up fixed capacity
full cost:
since marginal cost is rarely known and disputes arise
most common, simplest, low implementation cost
negotiated:
manufacturing and distribution determine how profits are divided; usually approximates opp. cost
When is it appropriate to use variable costs, fixed costs, or market price for a transfer?
Recall that the minimum transfer price leaves the selling division no worse off if an internal transfer of goods takes place as compared to if no transfer took place. The maximum transfer price leaves the buying division no worse off if an internal transfer of goods takes place as compared to if no transfer took place.
An appropriate transfer price considers whether the transaction is one- time/short-term vs. long-term as well as the availability of idle/excess capacity to determine the opportunity cost involved.
Variable cost — short-term/one-time exchanges when the selling division has excess capacity (no added fixed cost is incurred, so including it would mislead); transfers only operational efficiencies. EXCESS CAPACITY, SHORT-TERM
Full cost — recurring, long-term exchanges that utilize the seller's capacity — add the cost of that capacity (via ABC, etc.) so both operational and capacity-related (in)efficiencies transfer. EXCESS CAPACITY, LONG-TERM
Market price — when the selling division lacks excess capacity (the good could've been sold externally) — anything below market harms the seller because the internal sale displaces an external one. LACKS EXCESS CAPACITY
transfer cost formula
Transfer Price = Variable Cost + Opportunity Cost
With excess capacity, opportunity cost = 0, so Transfer Price ≈ Variable Cost. Without excess capacity, opportunity cost = contribution margin forgone on the lost external sale, so Transfer Price ≈ Market Price
What are the minimum and maximum transfer prices?
Minimum = the price that leaves the selling division no worse off than if no transfer occurred (variable cost + opportunity cost of any lost external sale).
Maximum = the price that leaves the buying division no worse off than if it had bought externally (no higher than the buyer's outside market price).
financial performance metrics - benefits **
fairly easy to measure correctly
easy to set performance targets
easy to communicate and explain to employees
data already collected
perceived as objective
ultimate goal of owners
financial performance metrics - costs **
backward-looking measures
may encourage myopic (i.e., shortsighted) decisions
Sometimes "too informative" (e.g., links easy to validate
What is a balanced scorecard (BSC) and why should organizations have one?
A strategic planning/management system that aligns activities to the organization's vision and strategy, improves communication of strategy, and monitors performance against strategic goals. Needed because no single measure can drive/motivate all value-creating actions, financial results alone are inadequate predictors of future performance, and firms must balance short-term results with long-term growth
What are the four perspectives of a BSC?
financial
To succeed financially, how should we look to shareholders?
customer
To achieve our vision, how should we look to customers?
internal business process
To satisfy shareholders and customers, which processes must we excel at?
learning and growth
How do we sustain our ability to change and improve?
What are the four required parts of each perspective of a BSC?
objectives
the dimension of performance you want to improve
e.g., "achieve higher customer satisfaction”
measures
the data used to assess performance on the objective
e.g., responses to customer survey, defect rate
targets
level of measure to which performance is compared
the level you're aiming for
e.g., 90% "very satisfied"; defective rates < 1%
initiatives
strategy intended to help achieve target
e.g., training program for sales staff, incentives to detect problems
rule of thumb for BSC
every objective starts with a verb
a good measurement should be SMART (specific, measurable, actionable, realistic, time-related
What are nonfinancial performance measures?
Metrics that track operational, customer, or employee factors (such as customer satisfaction ratings, cycle times, or training hours) rather than financial accounting outputs
nonfinancial performance measures should therefore supplement, not replace financial performance measures
nonfinancial performance metrics - benefits
data often already collected
leading/intermediate info; thus, good diagnostic tool
effective at curtailing gaming and short-termism
focused more easily on components of operations that managers can control
provides greatest encouragement for risk-taking and innovation
employees receive better information on specific actions that achieve strategic objectives
nonfinancial performance metrics - costs
not always easy to reliably measure (i.e., lower measurement precision)
difficult to confirm their association with value creation
interpretation is tricky and often depends on context
takes away some decision rights from employees
What is a construct vs. a proxy measure?
construct
abstract concept; not observable and needs tools to observe (proxy)
the underlying thing you actually care about but often can't observe directly (e.g., financial performance, strategy implementation, customer satisfaction, happiness)
proxy
specific metric used to capture or assess the construct
the observable stand-in used to approximate it (e.g., audit scores as a proxy for strategy implementation; comment cards as a proxy for customer satisfaction; smile frequency as a proxy for happiness)
predictive validity framework
organizations can examine critical performance measures relative to targets to test whether they are effectively implementing strategy
orgs. can examine the link between these critical performance measures and future financial performance to examine whether they have developed an effective strategy
What is measurement error? How do noise and bias differ? Why are they a problem?
Construct = Proxy + Measurement Error
Measurement error
the discrepancy between the true value of a construct and what is actually measured
proxy measures are often not perfect representations of their underlying constructs; instead, they contain error
noise
random, unpredictable differences between construct and proxy
bias
a predictable, systematic difference between construct and proxy
Both weaken the proxy's ability to represent the real construct; bias is especially dangerous because it can be deliberately and predictably exploited
What is the Predictive Validity Framework, and what two questions does it answer?
A framework testing whether your measures actually validate your strategy, structured as Cause (Construct → Proxy) and Effect (Construct → Proxy), linked by a Causal Relation on the cause side and a Statistical Association (regression) on the effect side, with Omitted Factors also influencing the outcome proxy
1. "Is the strategy being implemented effectively?"
tests the causal relation between the strategy-implementation construct (e.g., Internal Business Process) and its proxy (e.g., Announced Visits/Audits). Poor measurement here is why surprise/unannounced visits would be a better proxy than announced ones
2. "Is the strategy an effective strategy?"
tests the statistical association (regression) between the customer/process proxy (e.g., Comment Cards) and Future Controllable Contribution (financial outcome). A weak, zero, or negative relation is bad news for the strategy itself
What is a moderating vs. mediating variable? What is an example of each? What impact do they have?
mediators
explains the how or why of an (observed) relationship between an independent variable and its dependent variable
M exists when the effect of X on Y “flows through” M
Impact:
missing a moderator makes you think a relationship is constant when it's actually context-dependent; missing a mediator means you miss the actual mechanism linking a leading indicator to an outcome
moderators
changes the strength or direction of an effect between 2 variables x (independent or predictor variable) and y (dependent or criterion variable)
increases or reduces the effect of another casual variable
it doesn't sit in the causal chain
Example: pants color (moderator) changes how strongly shirt-color brightness (X) relates to outfit attractiveness (Y)
what is performance measure management?
measurement management arises when employees improve their performance on a measure by taking actions inconsistent with the underlying construct that the measure represents
the more incentive intensity tied to a performance measure, the more those whose performance is being evaluated will distort the measure from the underlying construct
When employees improve their score on a performance measure by taking actions inconsistent with the underlying construct the measure is meant to represent — i.e., gaming the measure instead of genuinely improving performance.
does performance measure management induce noise or bias?
bias
pushes the measure in one predictable direction
What are the characteristics of a good performance measure?
precise/low-noise
unbiased
timely
understandable and actionable to employees
tied to an achievable initiative
hard to game (closely captures its underlying construct)
What is the balanced scorecard methodology? How can organizations use it?
Definition: A balanced scorecard (BSC) is a strategic planning and management system that aligns business activities to an organization's vision and strategy.
Purpose: Organizations use it to improve strategy communication, monitor performance against strategic goals, and overcome the limitation that single financial measures cannot guide future performance.
Four Perspectives: It evaluates performance across four core areas:
Financial
Customer
Internal Business Process
Learning and Growth
Implementation Components: For each perspective, organizations define four required parts: objectives, measures, targets, and initiatives
How do you interpret the results of regression analysis? Understand what the coefficients are telling you and what the p-value means:
The sign of each coefficient indicates the direction of the relationship between a predictor variable and the response variable: A positive sign indicates that as the predictor variable increases, the response variable also increases. In contrast, a negative sign indicates that as the predictor variable increases, the response variable decreases.
All hypothesis tests rely on a p-value to weigh the strength of the evidence (what the data are telling you about the population). The p-value is a number between 0 and 1 and interpreted in the following way: A small p-value (typically ≤ 0.05) indicates strong evidence against the null hypothesis, so you reject the null hypothesis. In contrast, a large p-value (> 0.05) indicates weak evidence against the null hypothesis, so you fail to reject the null hypothesis. (Note: p-values very close to the cutoff (0.05) are considered to be marginal; they could go either way)
Coefficient sign:
positive = as X increases, Y increases
negative = as X increases, Y decreases
What are the three requirements/conditions that make performance measure management more likely?
the performance measure is an imperfect proxy for the construct it represents (almost always the case)
people are aware of the measure used for their evaluation and care about their evaluation (the more they care, the more incentive that they have to management the measure)
people have the ability/discretion to distort this measure through either action that effect the raw data or the (mis)reporting of that data
How can we reduce performance measure management?
reduce measurement error
the more closely the measure captures the construct, the more difficult the measure is to manage
conceal measurement from employees
those who don’t know that they are being measured or how they are being measured cannot easily manage the measure
monitor and limit discretion
leverage controls
leverage internal controls to restrict employees’ ability to distort data or reporting
performance measure management - COSO’s internal control framework
control environment
tone at the top
risk assessment
objective + risks
control activities
i.e., seg. of duties, security of assets, etc.
info and communications
monitoring
What impact does tying rewards to the achievement of diagnostic measures have?
tying rewards to diagnostic measures often decreases their informativeness - especially when employees have the flexibility to take actions to improve the measure that are not consistent with the measure’s underlying construct
when using incentives, orgs. must have strong internal controls and design LOC to discourage employees from attaining rewards / avoiding punishment through improper actions
What role does an enterprise risk management function fill?
ERM provides a proactive, planned approach to anticipating and managing risk — rather than reacting only after a risk event occurs — because reacting after the fact costs more than planning ahead. (Case tie-in: Healthy Babies, Healthy Moms had declining finances for years, got hurt further by COVID, and has new leadership — they'd already paid the price of reacting after problems hit, which is exactly what ERM aims to prevent going forward.)
What are the three types of risk organizations must consider?
strategic risks
risks that orgs. intentionally accept in pursuit of superior performance, growth, or competitive advantage
manage it / embrace it
preventable risks
internal risks, typically compliance or operational, that arise within the org. and provide no strategic benefit
remove it
external risks
originate outside the org. and are largely beyond management’s control
risk is not uniformly negative; it also creates potential upside opportunities
purpose of ERM
to have a PROACTIVE, planned approach to ANTICIPATING and managing risk
because reacting after a risk event COSTS MORE than planning for it
What steps should be taken to effectively manage risk?
ENGAGE SENIOR MANAGEMENT and the BOARD for their views of risks to strategy, and how to manage risks (interviews + assessments of risks)
PRIORITIZE risks, often by significance / severity and likelihood (heatmap + risk assessment)
IDENTIFY RISK RESPONSES for higher priority risks, and take action (risk event card)
ERM plan - what info should be reviewed?
strategy
objective
known concerns
metrics
ERM plan - who should be interviewed?
senior executives
managers
regular employees
What behavioral threats derail ERM?
overconfidence
normalization of deviance
groupthink
potential benefits of an ERM program
increases awareness of key risks to organizational objectives
focuses attention on the highest-priority risks
improves strategic and operating decision-making
clarifies accountability for risk ownership and mitigation
improves resource allocation across competing risks
strengthens resilience and recovery after adverse events
What are the challenges in fulfilling an ERM program?
Busy employees may not devote time to thinking about risk
employees may overlook risks embedded in their own designs/products/ideas
employees may recognize risks but fail to speak up
risk information is dispersed across the organization, limiting an enterprise-wide view
How does ERM connect to the four Levers of Control?
Interactive Control Systems — needed to encourage employees to think about risk and circulate risk information/mitigation plans throughout the company.
Belief System — needs to create a culture where it's safe to openly discuss what could go wrong.
Boundary Systems/Internal Controls — for compliance-related risks, set guardrails so employees take actions that trigger warnings before bad outcomes occur.
Diagnostic Control Systems — track and monitor risk mitigation plans and initiatives over time.
ERM - four Levers of Control - pros and cons
pro:
an academic framework will prepare you to better understand and appreciate the many different management accounting practices utilized across your future employers
it describes fundamental tensions present in most orgs.
it describes general characteristics of accounting control tools
con:
most practitioners will not know about the levers of control
COSO’s ERM framework
governance & culture
strategy & objective-setting
performance
review & revision
information, communication, & reporting