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27 Terms
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persuasive speaking
speaking that influences others to believe or think something, or to take action
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supportive audience
an audience that likes a speaker and what the speaker has to say
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uncommitted audience
an audience that is neutral or has not made up its mind about a speaker’s topic
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unbiased
free from all personal, unreasoned judgment and favoritism; fair
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indifferent audience
an audience that is apathetic or uninterested in the speaker and his or her topic, often because the audience does not fi nd the topic relevant to their personal situation
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captive audience
an audience that has been forced to attend
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opposed audience
an audience that is hostile to a speaker or to the speaker’s topic or position
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compromise
a negotiation strategy in which each individual gives up something to meet in the middle (win-lose win-lose approach)
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disclaimer
a speaker’s attempt to explain what is not to be inferred from the speech; an acknowledgment of incomplete knowledge of a subject
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logos
a Greek word for logic and reason—associated with Aristotle’s logical appeal
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proof
specific evidence that establishes the truth of something
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pathos
the Greek word for feelings and emotions associated with Aristotle’s emotional appeal
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ethos
the Greek word for character associated with Aristotle’s personal (ethical) appeal
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goodwill
a genuine interest or concern
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integrity
a strong sense of right and wrong; adherence to a code of values
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reputation
the overall quality or character of someone or something as perceived by people in general; the general recognition of a particular characteristic or ability
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sincerity
the quality of being honest or genuine
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competency
an ability to get something done
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credentials
qualifications
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composure
a calm, composed manner
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temperament
characteristic or habitual inclination or mode of emotional response
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cognizant
having knowledge of something through personal experience; mindful, aware
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burgeoning
growing and expanding rapidly
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analytical
marked by the ability to separate a thing into the parts or elements that compose it, or by the ability to examine a thing to determine its parts or elements
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palatable
agreeable or acceptable to the mind or taste
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assert
to state or declare positively and often forcefully and aggressively
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instinctively
in a manner marked by spontaneity, independence from judgment or will, or by a natural, inherent attitude, impulse, or capacity