DECA BTDM Types of Market Segmentation Vocabulary POM

market segmentation

dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes

age and life-cycle segmentation

Dividing a market into different age and life-cycle groups

behavioral segmentation

Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product

benefit segmentation

dividing the market into segments according to the different benefits that consumers seek from the product

demographic segmentation

dividing the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality

gender segmentation

Dividing a market into different segments based on gender

geographic segmentation

Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods

income segmentation

Dividing a market into different income segments

intermarket segmentation

Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries

occasion segmentation

dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item

psychographic segmentation

Dividing a market into different segments based on social class, lifestyle, or personality characteristics