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market segmentation
dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes
age and life-cycle segmentation
Dividing a market into different age and life-cycle groups
behavioral segmentation
Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product
benefit segmentation
dividing the market into segments according to the different benefits that consumers seek from the product
demographic segmentation
dividing the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality
gender segmentation
Dividing a market into different segments based on gender
geographic segmentation
Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods
income segmentation
Dividing a market into different income segments
intermarket segmentation
Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries
occasion segmentation
dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item
psychographic segmentation
Dividing a market into different segments based on social class, lifestyle, or personality characteristics