DECA BTDM Types of Market Segmentation Vocabulary POM

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11 Terms

1

market segmentation

dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes

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2

age and life-cycle segmentation

Dividing a market into different age and life-cycle groups

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3

behavioral segmentation

Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product

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4

benefit segmentation

dividing the market into segments according to the different benefits that consumers seek from the product

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5

demographic segmentation

dividing the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality

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6

gender segmentation

Dividing a market into different segments based on gender

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7

geographic segmentation

Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods

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8

income segmentation

Dividing a market into different income segments

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9

intermarket segmentation

Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries

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10

occasion segmentation

dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item

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11

psychographic segmentation

Dividing a market into different segments based on social class, lifestyle, or personality characteristics

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