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Operations
the part of an organization that is responsible for producing goods and/or services
Operations Management (OM)
- management of systems and processes that create goods and provide services
- business function responsible for planning, coordination, and controlling the resources needed to produce products and services for a company
Goods
physical items inclusive of raw materials, parts, sub-assemblies, and final products
Services
activities that provide a combination of time, location, form, and psychological value
Basic Functional Areas on Organization
- securing financial resources at reasonable prices
- assessing consumer needs and wants
- producing goods and providing services
Role of Operations Management
transform inputs into outputs
Inputs
- raw materials
- man power
- money
Outputs
products (goods) and services
OM's Transformation Role
increase product value at each stage
Value Added
the difference between the cost of inputs and the value of price of output
Efficiency
performing activities well for least possible cost
Manufacturers
- tangible product
- product is inventoried
- low customer contact
- longer response time
- capital intensive
- consistent output
- high mechanization generates more product
Services
- intangible product
- product cannot be inventoried
- high customer contact
- short response time
- labor intensive
- greater variability of inputs
- slow and awkward input
Similarities for Service vs Manufacturers
- use technology
- have quality, productivity, and response issues
- must forecast demand
- can have capacity, layout, and location issues
- have customers, suppliers, scheduling, and staffing issues
Scope of OM
1. product and service design
2. process selection
3. selection and management technology
4. design of work system
5. location planning
6. facilities planning
7. quality improvement of the goods and services of the organization
System Design
involves decisions that relate to
- system capacity
- geographic location
- facilities arrangement of departments
- placement of equipment within physical structures
- product and service planning
- acquisition of equipment
System Operation
involves management of
- personnel
- inventory planning and control
- scheduling
- project management
- quality assurance
strategic decisions
System design are typically ...
tactical and operational decisions
Systems operation are generally ...
Strategic Decision Making
process of charting a coursed base on long term goals and long-term vision
Tactical decisions
medium term, less complex decisions made by middle managers focuse on specific day-to-day issues
Purchasing
Procurement of stocks
Industrial Engineering
scheduling, performance standards, work methods, quality control, and material handling
Distribution
Shipping of goods to warehouses, retail outlet, or customers
Maintenance
Responsible for upkeep and repair of equipment
Models
an abstraction of reality, a simplified representation of something, a key tool used by all decision makers
Models are sometimes classified as
- physical
- mathematical
- schematic
Physical
look like their real-life counterparts
Schematic
more abstract than their physical counterparts, have less resemblance to the physical reality
(pictures, drawings, blueprint, graphs, charts)
Mathematical
- most abstract, do not look at all like the real counterparts
- considered as most important models for calculators and computers
(diagrams, scatter plots, numbers, formulas, symbols)
Quantitative Approach
an attempt to obtain a mathematically optimal solution to managerial problems
Performance Metrics
used to manage and control the operation
Analysis of Trade Offs
trade off decisions
System Approach
emphasize interrelationship among the subsystem
System
a set of interrelated parts that must work together
Ethics
managers must consider how their decisions affect the stakeholders of the organization
Industrial revolution
began in 1770's in England to spread to the rest of Europe and US during 19th century
Craft production
- earliest day of manufacturing
- highly skilled workers using simple and flexible tools
Scientific Management
- began in 1990
- based on observation, measurement, analysis, and improvement of work methods and economic incentives
Frederick Winslow Taylor
- Father of Scientific Management
- methods emphasizing maximizing output
Frank Gilbreth
industrial engineer who developed principles of motion economy that applied to incredibly small portion of the task
Henry Gantt
recognized the value of non-monetary rewards to motivate workers
Gantt Chart
a widely used system for scheduling developed by Henry Gantt
Harrington Emerson
applied Taylor's ideas organization structure and encouraged the use of experts to improve organizational efficiency
Henry Ford
great industrialist employed scientific management techniques in his factories
Ford's Contributions
- mass production
- interchangeable parts
- division of labor
Mass Production
low skilled wokers used specialized machinery to produce high volumes of standardized goods
Interchangeable Parts
parts of a product made to such precision that they do not have to be custom-fitted
Division Labor
breaking up of production process into small tasks, so that each worker performs a small portion of overall job
Human Relations Movement
- began in 1930s
- emphasized importance of human element in job design
Lilian Gilbreth
- psychologist and Frank Gilbreth's wife
- focused on human factor in work
Competitiveness
how effecitvely an organization meets the wants & needs of customers relative to others that offer similar goods/services
price, delivery time, and product/serivce differentiation
business orgs compete through some contbution of ...
1. identifying consumer wants/needs
2. price & quality
3. advertising and promotions
Marketing influences competitiveness in several ways
1. neglecting operations strategy
2. failing to take advantage
3. putting too much emphasis on short-term financial performance
4. too much emphasis on product & service design
5. neglecting investments in capital and human resources
6. failing to establish good internal communications
7. failing to consider customer wants & needs
why some organizations fail?
Mission
reason for existence for an org
Goals
provide detail and scope of mission
Strategies
plans for achieving org goals
provide focus for decision making
Tactics
methods and actions taken to accomplish strategies
specific actions/short term steps to implement strategies
destinations
Goals are like __________
roadmaps
Strategies are the ___________ for reaching the destinations
Functional Strategies
broad plans
Core or Distinctive Competencies
special attributes or abilities that give an organization a competitive edge
- economic conditions
- political conditions
- legal environment
- technology
- competition
- markets
Key External factors in environmental scanning
- human resources
- facilities and equipment
- financial resourcse
- customers
- products and services
- technology
- suppliers
- other (patents, labor relations, etc)
key Internal factors in environmental scanning
Order qualifiers
characteristics of a company's product/service that customers perceive as minimum standards of acceptability to be considered as a potential purchasae
Order winners
characteristics of a company's product/service that cause it to be perceived as better than the competition
Quality-based, time-based
types of strategies
Quality based strategies
focuses on maintaining/improving quality of an orgs products/services
Time based strategies
focuses on reduction of time needed to accomplish tasks
Productivity
measure of effective use of resources, usualy expressed as ratio of output:input
- planning workforce requirements
- scheduling equipment
- financial analysis
productivity ratios are used for
(current period productivity - previos period productivity) / productivity growth
measuring productivity growth
- capital/labor
- quality
- technology
- management
factors affecting productivity
1. identify core/distinctive competencies
2. conduct environmental scanning
3. analyze SWOT
4. prioritize order qualifiers and order winners
how to formulate a strategy
Outputs/inputs
financial analysis of productivity
- single operations
- organizational unit
- entire organization
- the country
levels of measuring productivity
Forecast
a basic input in decision process of operations management bcs they provide info on future demand
an estimate about future value of a variable such as demand
1. expected level of demand
2. degree of accuracy
2 important aspects of forecasts
Expected Level of Demand
can be a function of trend/seasonal variation
Degree of Accuracy
ability of forecasters to correclty model demand, random variation, and unforeseen events
- what existed in the past will continue to exist in the future
- forecasts are not perfect
- forecasts for grups tend to be more accurate vs indiv items
- forecast accuracy decreases as time horizon increases
common features to all forecasts
- timely
- reliable
- accurate
- meaningful
- written
- easy to use
elements of a good forecast
1. determine purpose
2. establish time horizon
3. select forecasting technique
4. gather & analyze data
5. make forecast
6. monitor forecast
steps in foercasting process
qualitative, quantitative
approaches to forecasting
Qualitative
consist mainly of subjective inputs which often defy precise numerical description
Quantitative
involves projection of numerical data or development of associative models that attempt to utilize casual variables
- judgemental
- time series
- associative models
types of forecasts
Judgemental
uses subjective inputs such as opinions from consumer surveys, sales staf, managers, exec, and experts
qualitative
A judgemental forecast is __________
- Consumer surveys
- Delphi method
- Executive opinions
- Sales forece opinions
CDES
Time series
uses historical data that project patterns identified in recent time-series observations
quantitative
A time series forecast is __________
Associative models
uses explanatory variables to predict future demand
- naive
- simple moving average
- weighted moving average
- exponential smoothing
techniques for averaging forecasts
Naive
forecast for any period that equals the previous period's actual value
assumes demand in next period is same as demand in most recent period
Moving average
technique that averages a number of recent actual values, updated as new values become available
Weighted average
more recent values in a series are given more weight in computing a forecast
Exponential smoothing
a weighted averaging method based on previous forecast plus a percentage of forecast error
Simple moving average
technique that averages a number of recent actual values, updated as new values become available