content analysis & coding texts

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7 Terms

1
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content analysis

the study of recorded human communications, such as books, websites, paintings, and laws

2
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machine coding

supervised methods

unsupervised methods

3
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deductive coding

qualitiative

themes are predetermined

coding based on these predefined themes

4
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inductive coding

qualitative

themes arise from the text

5
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coding scheme

clearly defined categories

6
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discourse analysis

study of conversations to understand how language is used

7
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thematic analysis

quantitative

closely examines text data to identify common themes