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Political Ideology
A consistent set of beliefs about the role of government and public policy
Liberal
Generally favors government action to promote equality and social programs; supports civil rights and regulation
Conservative
Generally favors limited government, free markets, traditional values, and strong national defense
Libertarian
Favors minimal government intervention in both personal and economic life
Moderate
Holds views that are a mix of liberal and conservative positions
Political Socialization
The process by which people develop their political beliefs and values
Agents of Socialization
Influences that shape political beliefs: family, school, media, peers, religion
Public Opinion
The collective attitudes and beliefs of citizens on political issues
Political Culture
Shared values and beliefs about government and politics that define a society
Civic Duty
The idea that citizens have a responsibility to participate in democracy
Efficacy
The belief that one's political participation can make a difference
Internal Efficacy
The belief that you understand politics and can participate effectively
External Efficacy
The belief that the government actually responds to citizens' demands
Opinion Poll
A survey measuring public attitudes on issues or candidates
Sampling
Selecting a representative group from the population to survey
Random Sampling
Every member of the population has an equal chance of being selected; produces most accurate results
Sampling Error (Margin of Error)
The degree of possible error in a poll due to sample size
Push Poll
A poll designed to influence opinions rather than measure them
Benchmark Poll
An early poll taken to establish a baseline of public opinion
Tracking Poll
Polls taken repeatedly over time to track changes in public opinion
Exit Poll
A poll taken of voters immediately after they vote
Gender Gap
The difference in political opinions and voting behavior between men and women
Generational Effect
How the era in which a person grew up shapes their political views
Lifecycle Effect
How political views change as a person ages
Party Identification
A person's psychological attachment to a political party