smmm

What is tangible?

Physical items

What is intangible?

Assets

What is affiliate marketing?

Reward affiliates for each visitor

What is promotional mix?

Advertising, sales promo, direct marketing, personal selling, public relation

Advantages of SMM?

Global reach, cheaper, trackable, measurable, customer loyalty

Disadvantages of SMM?

Media fragmentation, negative feedback, time consuming, privacy security

What is authority content?

Creating and sharing helpful info

What is influencer outreach?

Deliver a msg to a large group of ppl

What is viral content?

Circulated rapidly

What is social media marketing?

Use social media to promote product/service

What is content marketing?

Create n share relevant n valuable content

What should businesses do first?

Determine marketing goals, right platform, track your campaign

What is conversion tracking?

New sales, app downloaded, new sign ups

What is CRM?

Leads, opportunities, referral program

What is SEO?

Higher ranking on the search engines

What is SEM?

Paid ad on search engines

What is PPC advertising?

Get paid when someone click your ad

What is influencer marketing?

Brands colab with influencers

Examples of offline digital marketing?

Electronic billboard, radio ad, television marketing, SMS marketing

What is email marketing (opt-in)?

Sending emails to customers by asking permission

What are direct mailers?

Sending mail to potential customers

What is advertising?

Paid way to promote products n services

What is sales promo?

Persuade customers to buy

What is direct marketing?

Targets person or company to generate business

What is personal selling?

Sell products or service face 2 face

What is public relations?

Build mutual beneficial relationships

How long are artistic works protected?

70 yrs after creator died

How long are published edition artistic works protected?

25 yrs when published

How long are sound recordings protected?

70 yrs after published

How long are broadcasts n cable programs protected?

50 yrs after making

How long are performances protected?

70 yrs after performance

What does COMPASS represent?

Composers and lyricists

What does CLASS represent?

Authors and book publisher

What does MPLC represent?

Hollywood studios

What are the 4 types of PESO content?

Paid, earned, shared, owned

What is paid media?

Advertising banner ads, display ads

What is earned media?

Media blogger influencer relations

What is shared media?

Social media word of mouth referrals

What is owned media?

Website blog content

Effects of technical failure?

Impact stakeholders, lost of sales, cost to resolve

How should businesses handle negative user response?

Address and resolve negative responses timeliness and professionalism

What causes poor engagement of users?

Planned post ahead of time, set and forget, failing to schedule “real-time” budgets

What happens when unable to control content?

Reliability and accuracy of content, liability n legal issues, confronting fake/spam sources, digression to non related topics

What is misinformation?

Misleading incorrect information

What is disinformation?

False info to deceive people

What is mal information?

True info that is shared to harm people

What happens when errors in communication go viral?

Negative perception of the brand

What is copyright in SMM?

Use and credit of 3rd party content

What is privacy in SMM?

Understand when to take convo offline

What is confidentiality?

Info that employees are allowed or not allowed to share

What are brand voice guidelines?

Formal tone vs conversation relaxed tone

How can you secure social media accounts?

Strong password, limit people knowing password, use central system to manage permissions and give employees the right level of acces

What is social listening used for?

Identify potential issues, monitor brand mentions and social sentiment, advanced warning, how people feel about the brand

Why pause scheduled posts?

All communication has to be planned and consistent, pause all pre scheduled post

What is a crisis communication plan?

Guidelines to identify type and magnitude of crisis, roles and responsibilities of each department, pre approved external messages or info, link to social media policy