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Communication Science
cmn 101
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Communication Science
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153 Terms
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1
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definition of a theory
scholar's construction of experience based on systematic observation.
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theories are conclusions about what?
human experience that have been studied and replicated
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4 processes of traditional science
asking questions,
forming hypothesis, making observations, forming conclusions
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purpose of theories
seek to describe, explain, predict
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john gothams research predicts what?
predicts couples who may get divorces
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whats the highest level off understanding derieved from a theory
the ability to predict.
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The quality of a theory is based on its (4)
scope, heuristic value, parsimony, validity
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systems theory is?
how to survive adapt and chan ge to enviro
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scope is
breadth of coverage
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heuristic value
degree of interest that theory generates
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example of theory with huge heuristic value
emotional intelligence by Goldman
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what is heuristic value often driven by
validity
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whats parsimony
simplicity and elegance
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example of parsimony
motivational quotes
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are theorires static or dynamic
dynamic
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three ways in which theories grow
extensions intension and revolution
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revolution is
a shift in thinking
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example of revolution
diabetes/ diet/ genetics
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extensions means
theory branches out by adding concepts.
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example of extension
leadership theory
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intension is
going deeper into specifics of idea already existing in the theory
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metaphor for how theories grow
tree
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levels of communication is by
stephen little john
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intra personal is how many people
1
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Interpersonal/Dyadic is how many people
2
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Small group is how many people
three - twelve
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Organizational is how many people
hundreds
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Cultural and mass is how many people
millions
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Mediated involves what
some kind of instrument for com to happen
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whats a real life example that uses the same levels as com
course curriculum
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Robert Craig's seven traditions
Semiotics, Phenomenology, Socio Psychological, Cybernetic, Socio-Cultural, Critical, Rhetorical
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Socio Psychological is ?
how the indvidfual thinks
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cybernetics is ?
how people process info
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socio cultural is ?
Looking how com constructions culutre
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Rhetorical is
persuading the public
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3 traditions that are consiudered trait thepries
rhetorical sensitivity, aggression theory, conversational style
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is defining com clear cut
no
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humans are 100% what creatures
behaviour, we cannot not behave
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humans can behave both
intentionally and unintentionally.
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Those who require intentionality on the part of the sender are advocates of
Sender-Receiver model,
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those who do not require intentionality, are advocates of
Receiver model.
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Both camps agree that ? is essential requirment
reception
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Advocates of the Sender-Receiver model require both
intentionality and reception;
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Advocates of the Receiver-model do not require
intentionality and reception;
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communication apprehension is?
fear of public speaking/other people
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Social and communicative anxiety manifest in three ways:
physiologically, behaviourally, cognitively
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being scared of talking on the phone is an example of
situational. anxiety
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example-of physiological apprehension
increased HR and blushing
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example-of Behaviorally apprehension
avoidance of others
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example-of Cognitively apprehension
negative self-talk
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which is the strongest of the three apprehensions
cognitive
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three proven treatments for helping individuals combat communication apprehension
Systematic desensitization, Cognitive restructuring, Skills training
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what does systematic desensitisation involve
reduces bodily symptoms
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what does cognitive restructuring involve
replacing negative thoughts with encouraging ones
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what does skills training
learning skills about effective com
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Michael Motley argues public speaking is what orientated but should be what
performance, com
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Michael Motleys main assertion
public speaking is NOT a performance
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2 types of appraoches to public speaking
polished or conversational
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ways to aid conversational approach
dont memorise, no acting, brief eye contact, own style
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example of a performance that is often part of speeches
jokes
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Definition of aggression
The application of pressure on another person.
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aggression can be both ?
constructive and destructive
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whats assertiveness
speaking up for yourself without attempting to take away from anyone else
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Argumentativeness is?
willing to discuss controversial topics/ defend ones POV
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example of Argumentativeness
general surgeon talking about aids
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hostility is
display of anger for the purposes of venting
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4 levels of aggression
Argumentativeness, assertiveness, hostility, Verbal insults
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which level of aggression is never constructive
verbal insults and hostility
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which level has the. least amount of pressure
assertiveness
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conversational style by?
Deborah Tannen
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conversational style is ?
everyone has their own unique style
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Tanners descovery takes a what. perspective.
reciever
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Tanners main idea is
we interpret others behaviours. based of our own style
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common type of styles opposite to: friendly is ?
open
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common type of styles opposite to: reserved is ?
laid back
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common type of styles opposite to: dominant is ?
contentious
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common type of styles opposite to: animated is ?
dramatic
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common type of styles opposite to: methodical is ?
logical
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common type of styles opposite to: rhetorically sensitive is ?
not rhetorically sensitive
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Rhetorical Sensitivity by ?
rod hart
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Hart asserts that there are three general types of communicators
The noble self, The rhetorical reflector, rhetorically sensitive:
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rhetorically sensitivity
changing how you speak depending on how your speaking to (I.e talking with your mate vs your Grandma)
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the noble. self does what?
never changes style
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extreme opposite to noble self
rhetorical reflector (makes others the centre of the universe)
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Cognitive Theories
Equivocation, Cognitive Dissonance , Constructivism, Semantic-Meaning, Expectancy-Violations
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Equivocation Theory
being deliberately unclear
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typically choose to equivocate when ?
protecting others feelings, or protecting ourselves from the truth
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Equivocation Theory proposes that all messages consist of a simple four-part process:
1. I...
2. Am saying something...
3. To you...
4. In this situation...
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cognitive dissonance theory assertion 1 basic idea
Our mind is made of cognitive elements--attitudes, beliefs, etc
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hree types of relationships our cognitive elements can have on our behaviors:
null, consonant, dissonant
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null relationship
no logical or practical relationship
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Consonant relationship:
cognitive elements are aligned with one's behavior.
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Dissonant relationship
cognitive elements are not aligned, and contradiction one another.
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strict vegans are in what relationship
consonant
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Assertion \#2:
Cognitive dissonance, feeling uncomfortable
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how to eliminate feelings of cognitive dissonance
change behaviour, view contradictory elements as less important, find info that supports behaviour, rationalise behaviour
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Applications of Cognitive Dissonance Theory
persuasion, decision mkaing, personal choice, effort/initiation, social support
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how to use CDT with persuassion
make an audience feel dissonant and you will persuade them
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how CDT affects decision making
buyers remorse, then seeking info to justify your purchase
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example of CDT in real life
wanting family to like your SO to reinforce your decision
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