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Theory of Planned Behavior (TPB)
A model that suggests behavior results from a rational, linear process where individuals evaluate potential costs and benefits of their actions.
Health Belief Model (HBM)
Developed by Rosenstock; it states that health behavior engagement depends on health beliefs, including perceived susceptibility and severity.
Perceived Susceptibility
An individual's belief about how likely they are to contract an illness.
Cues to Action
Triggers that prompt behavior change, including both internal and external cues.
Protection Motivation Theory (PMT)
A model focusing on how individuals are motivated to protect themselves based on threat and coping appraisals.
Threat Appraisal
Evaluating the severity and personal susceptibility to a threat.
Coping Appraisal
Evaluating the response efficacy and self-efficacy regarding a behavior change.
Implementation Intentions (IMPs)
Plans that specify when, where, and how to achieve a goal, enhancing goal-directed behavior.
Intention-Behavior Gap
The difference between forming an intention and executing the behavior.
Perceived Benefits
The positive outcomes associated with engaging in a preventive behavior.
Perceived Costs
Barriers individuals face when considering a behavior change, such as time or expense.
Health Motivation
The willingness to comply with health recommendations and intentions to act.
Experimental Evidence of IMPs
Aarts et al. (1999) showed faster reactions to cues; Webb & Sheeran (2004) found increased accessibility of cues.
Goal Intentions
What one aims to achieve, such as a specific health goal.
Self-Efficacy
The belief in one's ability to perform a behavior needed for achieving intentions.
Application of IMPs
IMPs can improve the likelihood of following through on intentions by specifying the context in which one will act.
Positive Effect of IMPs
Demonstrated impact on behavior change in areas like self-examinations and increasing exercise.