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Qualitative Data
Categorical values
Ex. marital status, College type
Quantitative Data
Numerical Values
Ex. Sat Scores, tuition cost
Time Series
Data collected over time, different points in time.
Ex. Daily, Weekly
Cross Sectional
Data collected at a specific point in time.
Ex. Student data for a single year.
Nominal
Categorical. Categories without order
Ex. Marital Status
Nominal Calculations
Frequency, mode
Ordinal
Ordered categories
Ex. Brand preference rankings
Ordinal Calculations
Median, Rank correlation
Interval
Ordered, equal spacing, no true zero
Ex. Temperature, liker scale ( 1=disagree to 5= agree)
Interval Calculations
Mean, SD, Correlation
Ratio
Ordered, equal spacing, true zero
Ex. Income, weight
Ratio Calculations
All arithmetic operations including ratios
Bias:
Systematic distortion of results.
Interviewer bias
Influence from the interviewer
Nonresponse Bias
Missing data from non-participants.
Selection Bias
Sample not representative
Observer Bias
Subjective interpretation
Measurement Error
Inaccurate Instruments
Non-statistical Sampling
Convenience Sampling: Based on ease of access
Simple Random Sampling:
Equal chance for all items
Systematic Sampling
Every k-th item
Stratified Sampling
Divide into strata, based on different characteristics
cluster sampling
Geographic region
Experiments
controlled manipulation of variables
Ex. adjusting blanch time and temp for potatoes
Telephone Surveys
short, structured and with closed end questions
Line Chart
Showing patterns or changes over time. Time series
Histogram
For 1 quantitative data, continuous and no gaps
Relative frequency
Part/whole=%. used to compare categories wen sample sizes differ
Bar Chart
Used for categorical data. shows multiple variables, with gaps. Snapshot in times
Pie Chart
Shows proportions with percents
Box and Whisker Plot
Summarizes the distribution of a data set with median, max, min and outliers(outside the box)
Stem and Leaf
displays distribution of a quantitative variable while retaining individual data values
Scatter Plot
Relationship between two quantitative variables.
Line Chart
shows patterns or changes over time, highlights trends
Right Skewed
Mean>Median >0 (+)
Left Skewed
Mean
Variance
Average of squared deviations from the mean
Higher Standard deviation
wider range of values
Lower standard deviation
smaller range and spread of values
When is the median a better measure of central tendency than the mean
When the dataset contains outliers or is skewed
Skewness of 0
means the data is perfectly symmetric