angielski egzamin

account

an agreement or membership that a client enters into with a company.

action

the process of doing or changing something.

actual

to exist and be real, rather than being potential or imagined.

adjunct

an extra person or company, separate from a main company, that performs some of the main company's work or shares its responsibilities.

advertising

the act of creating messages to influence the public to purchase a company's products or services.

advertising equivalency

a measurement of how much a news story; worth to a person or organization. it is calculated by determining how much an advertisement of the same size duration would cost.

advocate

a person who works to make things better for another person or a group of people.

afford

to have enough money to pay for it.

agency

a company that provides products or services.

allocate

to assign or save it for a particular purpose.

analyze

to closely examine it from all perspectives.

anonymity

the state of being unknown, and refers to people whose names are not released publicly.

archival

involves searching official records for historical information.

argument

a statement that expresses an individual's strong opinion.

attendance

a measurement of how many people are present at an event.

attitude

the general way that someone feels about something, and may include his or her opinions, emotions, or both.

audience

a group of people who receive or are intended to receive a message.

aware

someone knows that sth exists.

baseline study

the act of monitoring an audience's attitudes before and after a campaign in order to measure the changes, if any, in response to the campaign.

bid

to submit an offer in the hopes of having the offer accepted.

branding

the process of using pictures and words in order to cause people to think of a particular company.

broadcast

to widely distribute it by using some form of communication.

budget

an amount of money that is available to pay for something.

campaign

a series of coordinated actions that are intended to achieve a goal.

channel

a method that is used to transfer information from one person or group to another.

client

a person who purchases goods or services from a company.

climb

to increase at a steady rate.

closed-ended

(question) used to get a brief, specific answer. 

communication

the process of sharing thoughts or information, and can be done through speech, writing, or other methods.

community relations

a branch of public relations that addresses the relationship between an organization and the people who live near it or are affected by it.

competitive

involves multiple people who want to win something or achieve success over other people.

conserve

to keep it intact and avoid destroying it.

consumer affairs

the area of public relations that involves protecting people who buy things by giving them information about companies.

context

the set of events or circumstances that something exists with.

contingency

a situation or event that might happen in the future, but is not certain to happen.

conversation

a verbal exchange of messages between two or more people.

corporate reputation

the set of thoughts and feelings that people have, either positive or negative, when they think about a particular company.

cost

the amount of money that someone must pay lin order to buy or complete something.

counseling

advice that a person or company receives in order to help resolve a difficulty.

courtesy bias

a person's tendency to give the "right" or politically correct answer to a survey question, even if that answer is not honest.

credibility

the ability of a company or person to create trust.

crystallize

to make sth clear or defined.

data

details and quantities that someone collects during research or testing.

database

a place on a computer where large quantities of data are organized and stored.

day-after recall

a measurement of people's awareness of something one day after they have learned about it.

decline

the process of becoming worse or smaller in amount.

decrease

to become smaller in number or value.

deliberate

someone thinks about sth or plans it before it occurs.

disperse

(knowledge or information) to spread it throughout a group.

dissemination

the act of spreading information throughout a group of people.

distort

to change or misrepresent the intended meaning of sth.

emotional appeal

a strategy of persuading other people by causing them to have strong feelings.

employee communications

a branch of public relations that keeps employees informed about what is going on in their company.

endorsement

the act of providing a positive message about a company's products or services.

evaluate

to examine sth’s qualities and make a decision or judgment about it.

events management

the process of planning and completing different types of events, such as parties or meetings.

expand

to make sth grow larger.

fact

a claim that someone can prove.

familiar

someone knows sth or has encountered it before.

favorable

to be positive and pleasant.

fee

an amount of money that a person or company charges for a service.

feedback

the response that a receiver gives to a source of a message.

financial relations

the act of creating agreements between a company and other people or groups who invest money to help the company grow.

firm

a company that provides products or services.

flat rate

a fixed amount of money that a job or service costs, and does not change based upon the time required to complete it, the number of people involved, or other factors.

fluctuate

to change regularly.

focus group

a small number of people who are a sample of a particular public. Sometimes, they help to develop a message for the public, and other times they are used to test messages before those messages are released to the public.

follow-up

a question that asks additional information about something that was addressed in the previous question.

formal

to be official and regulated.

governmental relations

the act of encouraging the government to change or pass laws that are good for people or companies.

hit

a measurement indicating that someone has visited a particular website.

hostile

to be very unfriendly or threatening.

in print

sth can be found in newspapers, magazines, books, or other physical formats for publishing information.

increase

to become larger or greater in number or value.

informal

to be casual and uncontrolled.

in-house

(company job is done…), all the responsibilities are performed by the people who work the company.

integrated

sth uses a combination of methods.

Internet

a system of individual computers that is joined globally to exchange information.

interview

the process of officially asking someone questions in order to get more information about something.

interview

to ask someone questions about something in an official way.

investor relations

the act of providing information to people who may want to give a company money in order to help it grow.

invite

to ask someone to attend or join something.

latent

to be not yet fully realized or developed.

loaded question

a question containing language that is likely to provoke an emotional reaction or otherwise lead to biased results.

manage

to control the behavior of sth.

marketing

the act of creating and delivering information to the public about a company's products or services.

marketing communications

the act of using media, such as radio or television, to give information to people who use a company's services.

mass media

a collection of sources, such as television, newspapers, and the Internet, that deliver information to many people at once.

measurable

sth can be assessed with specific numbers or quantities, and can be compared quantitatively to other similar things.

measure

to determine the extent or size of sth.

media

methods of communicating to large numbers of people, and include channels such as print, television, radio, and the Internet.

media impression

a measurement indicating that someone has been exposed to a particular message through the media.

media relations

involves using different forms of communication, such as television or newspapers, to share information with people.

message

a piece of Information that is transferred from one person or group to another.

message exposure

a measure of how many people likely saw a message, and is based on how many places the message appeared.

monitor

to watch sth closely for the purpose of noticing any changes.

mutually beneficial

to be good for both people who are involved in it.

network

a group of people who work together and share information.

neutralize

to prevent sth from having unwanted or harmful effects.

news release

information someone gives to the media about a person, event, or other subject.