Purposive Communication Reviewer - Lessons 1 to 4 Flashcards

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A complete set of vocabulary flashcards based on Lessons 1 through 4 covering communication fundamentals, historical developments, models, language concepts, communication styles, levels, and non-verbal elements.

Last updated 2:49 AM on 9/7/26
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71 Terms

1
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Communication

The process of understanding and sharing meaning, derived from the Latin word communicare, which means 'to share' or 'to make common.'

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Process (in Communication)

A series of actions or steps used to achieve a purpose.

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Understanding

Perceiving, interpreting, and connecting information to what we already know.

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Sharing

Doing something together with one or more people.

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Meaning

The idea, information, feeling, or message being communicated.

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Verbal Communication

Communication through spoken words.

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Non-Verbal Communication

Communication without using words.

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Visual Communication

Communication that uses visual elements to convey a message.

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Written Communication

Communication through written words.

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7 Cs of Communication

Qualities that make communication more effective: Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous.

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Pictograms

Pictures or images that represent a simple object or place.

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Ideograms

Symbols that represent an idea or concept.

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Bi Sheng and Wang Chen

Historical figures associated with an early printing press in China.

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Johannes Gutenberg

Developer of a modernized printing press capable of mass-producing printed materials.

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Cyrus the Great

Ruler who developed royal roads and a postal system to facilitate communication across his empire.

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Telecommunications

Sending and receiving information using electronic means such as wires, radio, or electromagnetic devices.

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Joseph Henry

Inventor who developed the electric telegraph.

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Samuel Morse

Further developed the telegraph and helped create Morse Code alongside Alfred Vail.

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Alexander Graham Bell

Inventor who patented the telephone in 1876.

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Guglielmo Marconi

Inventor associated with the development of wireless telegraphy/radio.

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Ray Tomlinson

Individual credited with the initial invention of email.

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Tim Berners-Lee

Individual generally credited as the inventor of the World Wide Web.

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Information Age

The 21st-century period associated with the transition from an industrial economy toward information technology.

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Shannon-Weaver Model of Communication

A linear communication model developed by Claude Shannon and Warren Weaver in 1948 to explain how messages are sent, received, and distorted.

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Sender / Information Source

The element in the Shannon-Weaver Model that creates the message.

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Encoder / Transmitter

The element in the Shannon-Weaver Model that converts the message into signals.

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Channel

The pathway or carrier used to transport the message in communication.

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Noise

Anything that interferes with or distorts communication.

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Decoder / Receiver

The component that converts a signal back into a message for the receiver to interpret.

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Technical Problem

A communication issue caused by defects in the channel, encoder, or decoder.

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Semantic Problem

A communication issue where the meaning of the message sent and received differs.

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Effectiveness Problem

A communication issue regarding whether the message produces the intended reaction or response.

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Psychological Noise

Internal thoughts, attitudes, assumptions, or biases that interfere with understanding.

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Cultural Noise

Misunderstandings caused by differences in cultural beliefs, behaviors, or non-verbal cues.

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Organizational Noise

Communication problems caused by unclear or inappropriate communication channels within an organization.

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Language

A system of symbols and rules used by people to communicate meaning.

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Edward Sapir

Scholar who viewed language as a system of symbols.

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George Yule

Scholar who defined language as a human communication system allowing communication about past, future, and abstract ideas.

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Ferdinand de Saussure

Scholar who viewed language as a social phenomenon existing within society and communities.

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Arbitrary (Nature of Language)

The characteristic of language where there is generally no natural connection between a word and what it represents.

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Dynamic (Nature of Language)

The characteristic describing how language continuously changes over time.

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Phonology

Rules about language sounds.

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Morphology

Rules about word formation.

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Syntax

Rules about word arrangement in sentences.

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Semantics

Rules about word and sentence meaning.

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Pragmatics

Rules concerning how language is used appropriately depending on context.

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Speech

The actual use of language through spoken sounds.

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Speech Community

A group of people who share language practices, norms, or expectations.

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Language Acquisition

A mostly natural and gradual process of developing language through exposure and interaction.

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Language Learning

The conscious and deliberate study of a language.

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Second Language Acquisition (SLA)

Developing knowledge and ability in a language learned after acquiring the primary language.

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Neuroplasticity

The brain's ability to adapt and reorganize itself as a person learns and uses language.

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Code-Switching

The process where a speaker alternates between two or more languages or language varieties.

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Translanguaging

The practice of using a person's entire linguistic repertoire to understand and communicate.

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Cen Williams

Scholar associated with the early pedagogical use of the term translanguaging.

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Ofelia García

Major contributor to the theorization and development of translanguaging.

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Passive Communication Style

Communication style characterized by 'I lose, you win,' where a person refrains from strongly expressing feelings or opinions.

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Aggressive Communication Style

Communication style summarized as 'I win, you lose,' where a person pushes their views without considering others.

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Passive-Aggressive Communication Style

Communication style summarized as 'I lose, you lose,' where anger or disagreement is expressed indirectly.

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Assertive Communication Style

Communication style summarized as 'I win, you win,' where feelings and opinions are expressed clearly while respecting others.

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Intrapersonal Communication

Level 1 communication that occurs within oneself, such as thinking or self-reflection.

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Interpersonal Communication

Level 2 communication occurring between two or more people, especially through one-on-one interaction.

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Group Communication

Level 3 communication occurring within small groups, teams, or project units.

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Organizational Communication

Level 4 communication operating inside large organizations like corporations or institutions.

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Public Communication

Level 5 communication directed toward a large audience in settings such as speeches or lectures.

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Mass Communication

Level 6 communication that reaches a wide, large audience via mass media channels.

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Cross-Cultural Communication

Level 7 communication occurring between individuals from diverse cultural backgrounds.

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Proxemics

The study and use of space or distance between people during non-verbal communication.

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Paralanguage

Non-linguistic acoustic elements of speech, including pitch, speed, volume, and intonation.

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Haptics

Non-verbal communication conveyed through the sense of touch.

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Artifacts

Objects or personal items, such as clothing, jewelry, or hairstyles, that communicate identity.