100% atom economy means that all the atoms in the reactant have been turned into useful (desired) products . The higher the atom economy the ‘greener’ the process
* reactions with low atom economy use up resources very quick- they make lots of waste materials that have to be disposed of- this tends to make it unsustainable
* low atom economy’s aren’t profitable- raw materials are often expensive to buy and waste products can be expensive to remove and dispose of responsibly