237 thing REMEMBER
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt Play1/11
There's no tags or description
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai | Chat |
|---|
No analytics yet
Send a link to your students to track their progress
12 Terms
viral promotion
leverage current users to promote products, ex. referral program
market redefinition
attract users who had no interest in products, ex. rebranding
subsidization
encourage adoption of products, incentives
forming alliance
survive in competition against incumbent
preannouncements
cause potential adoptors to sit on the fence
rival compatability
consider making products compatible with leading rivals
constant innovation
make it difficult for competitors to become compatible
complementarity
motivate others to create complementary goods
value-adding sources
exchange, staying power, complementary benefits
two-sided market
platform that brings together two different groups of users
same-side network effect
benefits derived by interaction among members of one side
cross-side network effect
increase in # of users on one side of the market