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Ivan Pavlov
challenged the notion of animal behavior being purely instinctual
John B Watson
American psychologist who formulated a stimulus-response theory and claimed emotion reactions are learned like other skills
Involuntarily
unconditioned response against your will
Behaviorism
theory that behavior is learned rather than genetically programmed
Stimulus-Response Theory
all complex forms of behavior are complex muscular and glandular responses that can be observed and measured
Classical Conditioning
the associate of stimuli that happens at approximately the same time or in roughly the same area
Operant Conditioning
the association of an activity with punishment or reward