(NEW) CHAPTER 3 (AMERICAN PERIOD): PHILIPPINE MODERNITY AND POPULAR CULTURE: AN ONTO-HISTORICAL INQUIRY

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15 Terms

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American Colonialism
Who brought the properly so-called popular culture in the Philippines?
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Profit
Popular Culture during American Colonialism is intended for what?
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Printing Press, Radio, Television, Film
What are the "liberal policy" / Pop Culture that the American Introduced in Philippines?
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Hollywood
During American Period What kind of films are monopolized in the Philippines because of World War I
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Vulgarization of Art
Art forms were popularized using technology and were tailor-fit to exactly serve the taste of the greater audience, sacrificing its quality in the process.
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Vulgarization of Art
It has the same apprehensions over mass media as they called it commercialization or _________________________
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Popular Literature
According to Lambera, ______________________ as a commodity intended for a mass market was seen to pose a threat to serious artistic work, because the writers accommodated his art to the demands of the publishers and editors who were more interested in sales rather than aesthetics.
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More Interested in Sales than Aesthetics
During American Period the Popular Literatures were more interested in ___________ than _________
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Ruling Elite
Popular Culture is not created by the populace but it is created by whom for the consumption of the populace?
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Popular Culture
It is a political weapon
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Popular Culture
It is the interest of the Church and State
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Church and State, Political Weapon
Popular Culture is created for ___________, and it is ____________
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Packaged Entertainment
It is __________________________ or art intended for the profit of rulers, be they colonial administrators or native bureaucrats and businessmen."
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Popular Culture
It is power, and whoever wields it to manipulate minds is likely to find its literary and technological machinery turned against him when the minds it has manipulated discover its potency as a political weapon."
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Power
Bienvenido Lumbera said that Popular Culture is ________________ and whoever wields it to manipulate minds is likely to find its literary and technological machinery turned against him when the minds it has manipulated discover its potency as a political weapon.