SALES & MARKETING

an acquisition

overname (e.g.: Google is now planning to acquire Spotify in a deal valued at roughly $41.1 billion in cash and equity.)

to allocate

toekennen aan

an award

prijs (e.g. The Effie Awards are known by advertisers and agencies globally as the most important award in the industry, and recognise any and all forms of marketing communication that contribute to a brand's success.)

to award to

toekennen aan

to bargain

pingelen, marchanderen, afdingen

a bargain

koopje

a bargain week

koopjesweek

a brand

merk

to brand

merkidentiteit bepalen

brand exposure

naamsbekendheid (e.g.: These days social media play a key role in increasing brand exposure.)

a breakdown

uitsplitsing, ineenstorting, storing, onderbreking (Note: “breakdown” can have many meanings, most of which refer to the failure of something (to function for example). Somewhat apart from the notion of failure, “breakdown” can also refer to the process or result of showing the different parts of something in order to understand it more clearly, as in: This report shows a breakdown of the costs. Versus for instance: Both sides are to blame for the breakdown in communication. He suffered/had a breakdown after his wife died. Analysts predict that the country is headed for economic breakdown.)

a break-even

break-even (e.g.: sell at break-even (kostendekkend verkopen))

to break even

kosten dekken (e.g.: Even with the subsidy, we'll break even at best.)

a brief

instructies

a business associate

zakenrelatie

a business lead

potentiële klant (See also: sales lead)

to buy

kopen (buy-bought-bought)

a buyer

koper

to charge

aanrekenen

a client

cliënt

clientele

cliënteel, klantenkring (e.g.: The restaurant attracts a young clientele.)

to clinch a deal

een overeenkomst binnenhalen (To clinch or close a deal means to bring negotiating to an end by reaching an agreement. Also: to land a deal.)

to collapse

falen, failliet gaan, ineenstorten

to compete

concurreren

the competition

concurrentie

competitive

concurrerend, competitief

a competitive price

scherpe prijs

competitiveness

concurrentievermogen

a compromise

compromis (reach, come to, arrive at a compromise)

a consumer

consument

a contractor

aannemer

the cost

kostprijs

to cost

kostprijs berekenen (Mind: to cost-cost-cost)

a customer

klant (Not: costumer!)

customer demand for

vraag van klanten naar

a customer portfolio

klantenportefeuille

to deliver goods

goederen leveren

a delivery

levering

delivery charges

verzendingskosten (usually plural)

the domestic market

binnenlandse markt

a discount

korting (E.g. I asked if I was entitled to a volume discount since I was buying so much.)

economic downturn

economische neergang (E.g.: In case of an economic downturn, margins may come under pressure.)

an end user

eindgebruiker

to exceed

overtreffen (E.g.: The best way to delight your customers is to exceed their expectations.)

to exhibit

tentoonstellen

an exhibition

tentoonstelling

an exhibitor

exposant

faulty goods

defecte goederen, goederen met gebreken (E.g.: If you buy faulty goods you are entitled to a replacement, a repair or a refund.)

the foreign market

buitenlandse markt

for sale

te koop

to go bankrupt

failliet gaan

gross profit

brutowinst

to haggle over

pingelen, marchanderen, afdingen (See also: to bargain)

to land a contract

een bestelling in de wacht slepen (E.g.: There is a chance that the municipality could land a contract with Arab countries interested in establishing a cement factory.)

the law of demand and supply

wet van vraag en aanbod

lucrative

zéér winstgevend (Note: “profitable” and “lucrative” are not entirely interchangeable. “Profitable” is used when something is expected to make a profit for the company. "Lucrative" carries a sense of great, possibly even excessive profit. E.g. Geese and goose feathers form lucrative articles of export for Denmark.)

to make a concession

een toegeving doen (E.g.: The company has already made several concessions on pay.)

to make a loss

verlies maken

to suffer a loss

verlies lijden

to make a profit

winst maken (Note: “to profit” = profiteren, misbruik maken van)

to make a proposition

een voorstel doen

to manufacture

produceren (Implies production at an industrial scale)

a manufacturer

producent

to meet an order from stock

uit voorraad leveren

to meet someone halfway

iemand tegemoetkomen (E.g.: The asking price is £270,000. If the sellers won’t accept £250,000, maybe they would be prepared to meet us halfway and take £260,000?)

to merge

fusioneren

a merger

fusie

a middleman

tussenpersoon, tussenhandelaar (E.g.: We've cut out the middleman so to reduce prices for our customers.)

net profit

nettowinst

an outline

schets, schema, ontwerp (E.g.: The report gives only a broad outline of the company's performance.)

to place an order with a firm

een bestelling plaatsen bij

the price

verkoopprijs

the pricing

prijszetting

a pricing policy

prijsbeleid

to process

verwerken (e.g.: to process an order)

to produce

produceren

produce

landbouwproduct (uncountable noun - e.g.: Farmers who grow organic produce don't use conventional methods to fertilize and control weeds.)

a product

product

product features

producteigenschappen

the production

productie

a profit margin

winstmarge

the profitability

winstgevendheid, rentabiliteit

profitable

winstgevend

profits

de winst (usually plural)

a profit loss

winstverlies

a prospect

potentiële klant (Note: similar to a “sales lead” but prospects are generally assumed to be further down the sales funnel than leads.)

to purchase

kopen, inkopen, aankopen (more formal than “buy”)

a purchase

aankoop

the purchase funnel

aankooptrechter

a purchasing manager

aankoopdirecteur

to pursue a strategy

een strategie voeren, een strategie volgen

a quotation

prijsofferte

rapid growth

snelle groei

raw materials

grondstoffen

a refund

teruggave

to refund

terugbetalen

to rival

concurreren

a rival

concurrent

to run out of stock

door de voorraad heen geraken

saleable

verkoopbaar