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Wilhelm Wundt
Founder of 1st psychology lab in Germany. Psychologist and philosopher.
Ivan Pavlov
Pioneered study of learning. Russian physiologist.
Sigmund Freud
Personality theorist. Austrian physician.
Jean Piaget
Child development. Swiss biologist.
William James
American philosopher who published "Principles of Psychology."
psychology
the science of behavior and mental processes
neuroscience
how the body and brain enable emotions, memories, and sensory experiences
psychodynamic
how behavior springs from unconscious drives
behavioral
how observable responses are acquired and changed
cognitive
how we encode, process, store, and retrieve information
social-cultural
how behavior and thinking vary across situations and cultures
3 components of scientific attitude
curiosity, skepticism, humility
critical thinking
examines assumptions, appraises the source, discerns hidden biases, evaluates evidence, and assesses conclusions
descriptive research
observes and describes behavior
case study
examines one or more individuals in great depth hoping to reveal things true of us all
survey
self reported attitudes and behaviors of a population by questioning a random sample
naturalistic observation
observing and recording behavior in natural environments
correlational research
measuring 2 variables and assessing the relationship between them (can be positive or negative)
experimental research
manipulating one or more factors to observe the effects on some behavior or mental process
independent variable
variable that is manipulated
dependent variable
The measurable effect, behavior observed
ethical principles of research
obtain informed consent, protect from harm and discomfort, confidentiality, and debrief
SQR3
Survey, Question, Read, Retrieve, Review