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Reservation price
the price at which a person would be indifferent between doing x and not doing x
Opportunity cost of activity
the value of all that must be sacrificed to do the activity
marginal cost
the increase in total cost that results from carrying out one additional unit of an activity
marginal benefit
the increase in total benefit that results from carrying out one additional unit of an activity
average cost
the average cost of undertaking n units of an activity is the total benefit of the activity divided by n
external cost of an activity
a cost that falls on people who are not directly involved in the activity
invisible hand
the individual pursuit of self interest is often not only consistent with broader social objectives, but actually required by them
normative question
a question about what policies or institutional arrangements lead to the best outcomes
positive question
a question about the consequences of specific policies or institutional arrangements
real price of a product
its price relative to the prices of other goods and services
law of demand
the empirical observation that when the price of a product falls, people demand larger quantities of it
law of supply
the empirical observation that when the price of a product rises, firms offer more of it for sale
excess supply
the amount by which quantity supplied exceeds quantity demanded
excess demand
the amount by which quantity demanded exceeds quantity supplied
price ceiling
the level above which the price of a good is not permitted by law to rise
price floor
a minimum price for a good, established by law, and supported by government's offer to buy the good at that price
rationing function of price
the process whereby price directs existing supplies of a product to the users who value it most highly
allocative function of price
the process whereby price acts as a signal that guides resources away from the production of goods whose prices lie below cost toward the production of goods whose prices exceed cost
determinants of demand
incomes, tastes, prices of substitutes and complements, expectations, population
determinants of supply
technology, factor prices, number of suppliers, expectations, weather
predicting and explaining changes in price and quantity
- an increase in demand will lead to an increase in both the equilibrium price and quantity
- a decrease in demand will lead to a decrease in both the equilibrium price and quantity
- an increase in supply will lead to an increase in the equilibrium price and a decrease in the equilibrium quantity
- a decrease in supply will lead to an increase in the equilibrium price and a decrease in the equilibrium quantity
bundle
a particular combination of two or more goods
budget constraint
the set of all bundles that exactly exhaust the consumer's income at given prices. also called budget line
affordable set
bundles on or below the budget constraint; bundles for which the required expenditure at given prices is less than or equal to the income available
composite good
in a choice between a good X and numerous other goods, the amount of money the consumer spends on those goods
preference ordering
a ranking of all possible consumption bundles in order of preference
indifference curve
a set of bundles among which the consumer is indifferent
indifference map
a representative sample of the set of consumer's indifference curves, used as a graphical summary of their preference ordering
marginal rate of substitution (MRS)
at any point on an indifference curve, the rate at which the consumer is willing to exchange the good measured along the vertical axis for the good measured along the horizontal axis; equal to the absolute value of the slope of the indifference curve
best affordable bundle
the most preferred bundle of those that are affordable
corner solution
in a choice between two goods, a case in which the consumer does not consume one of the goods
price-consumption curve (PCC)
holding income and the price of Y constant, the PCC for a good X is the set of optimal bundles traced on an indifference map as the price of X varies
income-consumption curve (ICC)
holding the prices of X and Y constant, the ICC for a good X is the set of optimal bundles traced on an indifference map as income varies
Engel curve
a curve that plots the relationship between the quantity of X consumed and income
normal good
one whose quantity demanded rises as income rises
inferior good
one whose quantity demanded falls as income rises
substitution effect
the component of the total effect of a price change that results from the associated change in the relative attractiveness of other goods
income effect
the component of the total effect of a price change that results from the associated change in real purchasing power
giffen good
one for which the quantity demanded rises as its price rises
price elasticity of demand
the percentage change in the quantity of a good demanded that results from a 1 percent change in price
income elasticity of demand
the percentage change in the quantity of a good demanded that results from a 1 percent change in income
cross-price elasticity of demand
the percentage change in the quantity of one good demanded that results from a 1 percent change in the price of the other good
income-compensated demand curve
a demand curve that tells how much consumers would buy at each price if they were fully compensated for the income effects of price changes
consumer surplus
a dollar measure of the extent to which a consumer benefits from participating in a transaction
long run
the shortest period of time required to alter the amounts of all inputs used in a production process
short run
the longest period of time during which at least one of the inputs used in a production process cannot be varied
variable input
an input that can be varied in the short run
fixed input
an input that cannot vary in the short run
law of diminishing returns
if other inputs are fixed, the increase in output from an increase in the variable input must eventually decline
total product curve
a curve showing the amount of output as a function of the amount of variable input
marginal product
change in total product due to a 1-unit change in the variable input
average product
total output divided by the quantity of the variable input
isoquant
the set of all input combinations that yield a given level of output
marginal rate of technical substitution
the rate at which one input can be exchanged for another without altering the total level of output
increasing returns to scale
the property of a production process whereby a proportional increase in every input yields a more than proportional increasing in output
constant returns to scale
the property of a production process whereby a proportional increase in every input yields a less than proportional increase in output
decreasing returns to scale
the property of a production process whereby a proportional increase in every input yields a less than proportional increase in output
fixed cost
the cost that does not vary with the level of output in the short run (the cost of all fixed factors of production)
variable cost
cost that varies with the level of output in the short run (the cost of all variable factors of production)
total cost
all costs of production: the sum of variable cost and fixed cost
average fixed cost
fixed cost divided by the quantity of output
average variable cost
variable cost divided by the quantity of output
average total cost
total cost divided by the quantity of output
isocost line
a set of input bundles each of which costs the same amount
output expansion path
the locus of tangencies (minimum-cost input combinations) traced out by an isocost line of given slope as it shifts outward into the isoquant map for a production process
natural monopoly
an industry whose market output is produced at the lowest cost when production is concentrated in the hands of a single firm
Giffen good
product people consume more of as the price rises