CHAPTER 8: ADVERTISING AND POP CULTURE

Infotainment

It is one of the most searched content and sites most visited in the Philippines.

Cross-promotion

It is a term referring to the promotion of an advertisement in a very subtle way inside another program, or the like. The latent or subtle manifestation of endorsing products.

Cross Promotion

Imagine watching a movie and seeing a product endorsement of the main protagonist being used in it, say coffee, and he or she prepares and drinks the coffee in one of the scenes. This is an example of _______________

video games, Radio jockeys

They also do a cross promoting activities which they do it in a very conversational and suave manner.

agenda-setting theory

It can simplify by saying that the media influences people to focus its attention on something under a certain agenda.

agenda-setting theory

It can make people think that something is happening when something is not or give special attention or focus on certain subjects or topics and hype it to make an impression that something big is going on.

agenda-setting theory

It can be seen in a newspaper wherein the headline is supposed to be the biggest news there is, and the other items, decreasing in font size and the farther its location from the front page, the lesser priority it has.

agenda-setting theory

In News Programs, news anchor gives too much airtime to a certain news, or depending on the arrangement of the news items, the more pressing issue it is.

Television, Radio, Internet

What are the top 3 sources of media consumption?

McCombs and Shaw

Agenda-setting theory was authored by whom?