CIS 310 Stafford Test 3 Chapter 12

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27 Terms

1

Define e-business

involves all electronic means to interact or conduct business with individuals, companies, or government agencies.

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2

Compare e-business to e-commerce, e-government, and Internet commerce. Is Internet-commerce considered e-business

It is a much broader term than ecommerce, e-government, and Internet commerce. E-commerce focuses on business transactions whereas e-government focuses on interactions and transactions with the government. Internet commerce is limited to business transactions on the Internet. Ebusiness encompasses all of these terms.

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3

Explain business model should include

represents the way the organization functions and creates value. In other words, it is how an organization makes money. It often identifies the market that a business is in, the products or services that it offers, and the strategies and major activities it uses to seek competitive advantages in that market. Importantly, the business model should identify the organization's key business processes and organizational capabilities that allow the business to generate revenues and profits.

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4

Describe the various ways to classify e-business models- Business-to-Consumer(B2C)

interactions between a consumer and a business

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5

Describe the various ways to classify e-business models- Business-to-Business(B2B)

interactions between two businesses

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6

Describe the various ways to classify e-business models- Consumer-to-Consumer

interactions between two consumers

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7

Describe the various ways to classify e-business models- Government-to-Consituent(G2C)

interactions between a government agency and a constituent

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8

Describe the various ways to classify e-business models- Bricks and Mortar

traditional organizations with physical locations

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9

Describe the various ways to classify e-business models- Bricks and Clicks

traditional organizations with physical locations that also operate an online business

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10

Describe the various ways to classify e-business models-Pure Plays

organizations with only an online business

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11

Business-to-consumer (B2C) e-business models include: online retailing

offer products or services for sale to consumers online

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12

Business-to-consumer (B2C) e-business models include: infomediaries

offer specialized information to consumers via the Internet that aggregates or analyzes products or services from several provider

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13

Business-to-consumer (B2C) e-business models include: content providers

offer consumers content or relevant information

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14

Business-to-consumer (B2C) e-business models include: online communities or social media

offer individuals with similar interests and /or goals an online meeting place to interact with one another

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15

Business-to-consumer (B2C) e-business models include: e-business infrastructure providers

offer infrastructure hardware, software, or services to other organizations for e-business

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16

B2B e-business models include

Supply Chain Management, Electronic Data Interchange, and e-marketplaces

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17

Identify the main technological factors that have enabled e-business growth

include ease of use (making sure that users can easily navigate and use an organization's website), bandwidth (the fact that networks today offer greater transmission speed), and interoperability (the ability of consumers to use any technological platform to access any organization's website, independent of the organization's technological platforms)

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18

Identify the main technological factors that have enablers of m-business

For m-business, new requirements include portability of the technology, ease of use (just like for regular e-business), and high bandwidth of the wireless networks. In other words, requirements are similar except for portability.

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19

Explain the concept of network effects or network economics and its importance to ebusiness

suggest that in networks there is value in plentitude. In other words, the value of the network increases every time a new member is added to the network. In e-business, the more there are vendors on the Internet, the more interesting it is for consumers to shop online. For vendors, the same is true; the more consumers are shopping online, the more interesting it is to use the Internet to sell their goods or services. Therefore, for e-business, attaining critical mass means that there are sufficient buyers to sustain the business of vendors, and sufficient vendors to attract buyers to the Internet.

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20

Explain how e-business has led to disintermediation and provide examples

occurs when the distribution chain is shortened by eliminating some or all of these intermediaries between the focal firm (product producer) and the end consumer. E-business has made it possible for consumers to buy directly from IM 13 - 3 companies online, thereby eliminating the "middlemen," hence leading to disintermediation. Examples of industries where this has occurred include the music, publishing, and travel industries.

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21

Explain how e-business has led to e-channel expansion, discuss its impacts, and provide examples

E-channel expansion is the addition of intermediaries in an industry whose purpose is to aggregate and provide information or brokering functionalities. Because so much information is available from so many sites and companies, infomediaries are needed to "organize" information. Their effects include reducing search costs and the information asymmetries that existed before the Internet and e-business. Examples include kayak.com for the travel industry and realtor.com for the real estate market.

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22

Describe the goals of search engine optimization

is to improve an organization's website visibility, or optimize how their Web pages or website show up on the search engine results pages.

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23

Describe the various ways in which of search engine optimization is performed

SEO involves a series of efforts including how the Web page is designed, which keywords and languages are used on the Web page, and identifying which search engines are most used by the organization's specific audiences. In terms of design, the organization must clearly identify which keywords best represent what the organization's intended audience would use

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24

other options organizations have for marketing their websites.

Organizations can also pay for placement via sponsored links, or via keyword bidding (Pay-Per-Click), which involves organizations paying the search engine owners only when someone clicks their link in the search results.

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25

Compare and contrast B2B e-business and B2C e-business.

The main differences between B2B and B2C are the type of players involved (business vs. consumers), the relationships between the players (in B2B, organizations typically know their trading partners fairly well), the business models (EDI and SCM only exist in B2B), and the size of the market (B2B represents a significantly larger market than B2C). The similarities include the electronic means used to transact (some B2B and B2C use the Internet) and some of the business models (like exchanges used in both B2B and B2C).

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26

Describe how Electronic Data Interchange (EDI) functions

Electronic Data Interchange (EDI) is the electronic exchange of specific documents between two or more organizations using a format that is defined in an EDI standard such as ANSI X.12 or EDIFACT. EDI works by converting the data from the format used by the internal system of the organization to an EDI format (outbound transformation), sending the documents electronically, and then converting the EDI documents into the format used by the Internet systems of the receiving organization (inbound transformation).

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27

How is Electronic Data Interchange (EDI) evolving today?

Today EDI is evolving toward more flexible B2B by making use of XML (Extensible Markup Language), which allows organizations to exchange more diverse and complex documents.

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