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Top-down processing
conceptually driven processing that is guided by information, beliefs, or ideas already stored in our brain
Bottom-up processing
stimulus-driven processing that is driven by incoming data, often sensory information
Parallel processing
processing multiple sources of information that occur simultaneously
Serial processing
processing one piece of information at a time
Difference threshold and Just Noticeable Difference are the same true/false?
true, smallest difference between 2 stimuli a person can detect 50% of the time
Absolute threshold
intensity value at which an individual is able to detect a stimulus 50% of the time
3 components of attitude
1) affective: how a person feel about something; positive or negative
2) cognitive: relates to a person’s beliefs/feelings
3) behavioral: how a person acts towards something
expectancy theory of motivation
individuals are motivated to act based on the expected outcomes of their behavior; expectancy, instrumentality, valence
humanistic theory of motivation
assuming basic needs, such as hunger, have been met, individuals are motivated to seek ultimate fulfillment of their own potential
arousal theory of motivation
individuals are motivated to maintain an optimum level of arousal
Maslow’s hierarchy of needs
physiological needs>safety needs>belongingness and love needs>esteem needs>self-actualization
Drive-reduction theory
motivation is a result of a disruption of homeostasis, which generates a biological need
internal vs external locus of control
internal: individual believes they have the power to influence an outcome
external: outcome is due to luck or fate, individual has no control
self-efficacy
person’s beliefs about their own competence or ability at a certain task
primary vs secondary group
primary: composed of a small number of individuals sharing close, informal, and enduring personal relationship; ex: family
secondary: group of individuals, larger in size, coming together to accomplish something; ex: coworkers
reference group
a comparison group in which an individual compares themselves; may or may not actually belong to the group
cultural diffusion vs cultural transmission
diffusion: spread of beliefs or behaviors from one culture or group to another
transmission: passing of knowledge and values to the next generation
social sanctions
penalties for breaking rules or laws
confirmation bias
where an individual embraces evidence supporting their belief, ignores evidence refuting their belief, and interpreting ambiguous evidence as support
self-serving bias
successes are attributed to internal factors; ex: I got an A because I am smart
failures are attributed to external factors; ex: I failed because the questions were unfair
actor- observer bias
people give themselves the benefit of the doubt by attributing their actions to external factors while attributing others' actions to internal factors and judging them more harshly
hindsight bias
“I knew it”; event is perceived as predictable after it has already occurred
monoamine hypothesis
biomedical model of depression, depletion of monoamine neurotransmitters (serotonin, norepinephrine, and dopamine) in the central nervous system directly causes depressive symptoms
serotonin
monoamine neurotransmitter associated with positive mood, satisfaction, and social dominance
dopamine
monoamine neurotransmitter responsible for feelings of pleasure/reward
norepinephrine
monoamine neurotransmitter that increases alertness, attention, and memory
Parkinson’s Disease
destruction of dopaminergic neurons found in the basal ganglia called the substantia nigra (involved in the selection and execution of voluntary movements)
anhedonia
lack of pleasure
Structures part of the reward pathway in the brain
includes ventral tegmental area, nucleus acumbens, hippocampus, amygdala, and part of the prefrontal cortex
Serotonin reuptake inhibitors (SSRIs)
antidepressants that selectively block the reabsorption (reuptake) of serotonin into the presynaptic neuron, increasing the presence of serotonin in the synaptic cleft
Monoamine oxidase inhibitors (MAOIs)
antidepressants used to inhibit the activity of monoamine oxidase, an enzyme attached to mitochondria in axon terminals that catalyze the oxidation (breakdown) of monoamines (serotonin, dopamine, and norepinephrine)
Social cognitive theory
people learn through observing others; called vicarious learning
labeling theory
individuals assigned a devious label by society are more likely to behave in devious ways
cognitive dissonance
internal conflict resulting from beliefs, attitudes, or behaviors that are incompatible, dissonant, or contradictory; causes stress
drive-reduction theory
motivation arises from biological needs and the desire to maintain homeostasis which drives individuals to take action to fulfill those needs
optimism bias
people underestimate the possibility that bad things will happen to them
subculture vs counterculture
sub: group of individuals who are characteristically distinct from the dominant culture, but their values and norms still generally align with dominant culture
counter: group of individuals who oppose and reject the norms/values of the dominant culture
Modernization vs Secularization
modernization: relates the reduced importance of religion to the industrialization of society
secularization: relates the reduced power of religion to a decline in religious involvement
religiosity
the extent to which a religious doctrine is internalized and incorporated into an individual’s life
phi phenomenon
optical illusion where a series of still photographs presented in rapid succession appear to be moving; also known as motion picture effect
working memory consists of a central executive that…
regulates attention and task switching; controls 3 other subsystems of working memory (visuospatial sketchpad, phonological loop, and episodic buffer)
visuospatial sketchpad
part of working memory that is used when manipulating visual or spatial information
phonological loop
part of working memory that is used when manipulating spoken and/or written information
episodic buffer
part of working memory used for temporal processing (timing information), also brings information from long-term memory back into working memory for use
Left side of the brain is responsible for…
analytical thought, reasoning, math, science, touch and movement on right side
Right side of the brain is responsible for…
spatial processing, emotion, art, music, visualization, touch and movement on left side
mirror neurons
neurons in the brain that fire both while observing and while performing a behavior; plays a central role in observational learning
sensory memory
iconic (eye) lasts 1-2 seconds
echoic (ear) lasts 3-5 seconds
vicarious emotions
an observer intuits the feelings that another might be experiencing; may use mirror neurons (same neurons that process emotion and you feel those same emotions using those neurons)
Theories of Emotion…
James-Lange: physiological response then emotion
Cannon-Bard: physiological response and emotion occur at the same time
Schachter-Singer: physiological response, brain interprets it and assigns an emotion to it, then you feel emotion
What part of the brain modulates emotion, what part produces the physiological response to emotion, and what part produces emotion?
pre-frontal cortex modulates emotion
hypothalamus is responsible for physiological response to emotion
limbic system produces emotion
groupthink
group arrives at an incorrect or irrational decision because group members do not evaluate all available information in order to reach a consensus
social loafing
individual exerts less effort as a member of a group compared to individually
reliability
consistency of an experiment or measure to have the same outcome
social facilitation effect
the enhancement of a performance of simple or well-learned tasks when an individual has an audience
compliance
type of conformity where an individual publicly goes along with the group, but privately maintains their stance
normative conformity
individual identifies with group members, so they conform to fit in and avoid disapproval
informational conformity
individual views others as experts and they are uncertain of what to do, so they conform
self-fulfilling prophecy
an expectation about people or events that may affect another person’s behavior causing those expectations to be fulfilled
ex: If I think Joe is a piece of shit, and I treat Joe like a piece of shit because of it, Joe is most likely going to act like a piece of shit in front of me as a reaction to my thoughts of him
somatosensory system
proprioceptors found within our skin and muscles provide information about the location and movement of the body in space
feature detection
analysis of the features of objects (color, shape, depth)
semicircular canals detect…
otolithic organs detect…
angular acceleration
linear acceleration
linear perspective
monocular que; parallel lines appear to converge as they recede into the distance
stereopsis is also known as…
retinal disparity; binocular que caused because there is a slight difference in the images that go to both of your eyes
accomodation
adjusting the lens in the eye so it can focus on an image
opponent process theory
the brain splits up the colors detected by cones into opposites resulting in a person seeing green if they stare at the color red for too long
Young-Helmholtz/trichromatic theory of color
we have three types of cones in our eyes, red, blue, and green
obsessive compulsive disorder (OCD)
person must perform ritual in order to reduce anxiety
somatic symptom disorder vs illness anxiety disorder
in somatic symptom disorder physical symptoms are present, but in illness anxiety disorder they are not
spontaneous recovery
sudden reappearance of a conditioned response after it has been extinguished
positive vs negative
positive: something added
negative: something removed
punishment vs reinforcement
punishment: decrease or stop a behavior
reinforcement: increase behavior