Mass Communication Final

what is the first mass medium?

books

created moveable type

Johannes Gutenberg

when was the printing press invented in western culture?

1455

where is meaning found in the basic model of communication?

the receiver

urged America into war with spain and noted as a "champion for the underdog"

William Randolph Hearst

when was the first photograph taken?

1826

when was the first practical method for photography invented?

1839

what family has owned the New York Times since 1896?

Ochs family

USA Today debuted in what year?

1982

Convergence

merging of content across different media channels

What was the circulation of USA Today in 2016?

4.1 million

"What hath God wrought?" was sent by who in demonstrating the telegraph in 1844?

Samuel Morse

Photographed a likely fake photo titled "valley of the shadow of death" during the Crimean War in 1855

Roger Fenton

What year was the Associated Press founded?

1848

The trial of John Peter Zenger

established truth as an absolute defense against libel, 1735

Left an endowment to establish prizes recognizing journalism, literature, drama, and music

Joseph Pulitzer

What alternative publication did Dorothy Day found?

The Catholic Worker

The reporting style where the most important elements are found at the top and the least important at the bottom

inverted pyramid

Produced a 1970s anthology naming and defining New Journalism

Tom Wolfe

Known for gonzo journalism

Hunter S. Thompson

Charles Van Doren is associated with what event?

The Quiz Show Scandal

What is the most watched TV annual event?

China Central TV Spring Festival Gala

Philo Farnsworth

invented TV, gave the first public demo in 1934

What did not contribute to the rise of AM talk radio?

Fireside Chats

What was the most watched moment in the history of episodic television with a rating of 82.6 percent?

Elvis Presley on Ed Sullivan

The Nazis were the first to broadcast what program?

Regular TV programming

The Federal Radio Commission, now the FCC, was created by what Act?

The Radio Act of 1927

Nikola Tesla

Invented the Alternating Current

Who is responsible for the Oct. 30, 1938 radio drama that caused panic among some listeners?

Orson Welles

What broadcast company owned 445 radio stations in 2018?

Cumulus Media

Who did radio listeners believe won the first televised presidential debate in 1960?

Richard Nixon

Created the NBC radio network, head of RCA and NBC television

Richard Sarnoff

"And that's the way it is," CBS news anchor

Walter Cronkite

What year was the Apollo 11 Moon landing watched live by at least 500 million people?

1969

The TV show with the highest-rated single episode of a TV series on air since 1960 coming in with a rating of 60.2

MASH

Aired the coverage of the 1991 Gulf War which established the network as a major news outlet

CNN

"The Kansas Goat Doctor," broadcasted his "medical advice" from KFKB in Milford KS

John R. Brinkley

Transmitted a radio signal, the letter S, across the Atlantic in 1901.

Marconi

The apple computer super bowl comerical aired in what year?

1984

The dystopian-like political ad that first focused on a young girl aired in what year?

1964

What is it called when a television show has reached its peak and attempts some over the top gimmick in a desperate bid to keep viewers?

Jumping the Shark

What film tops the AFI list of the best 100 movies?

Citizen Kane

What is the most profitable film of all time in terms of domestic box office with a gross of nearly $1 billion?

Star Wars: Episode VII

Mary Pickford helped launch what film company?

United Artists

What is the third best film of all time according to the AFI?

Casablanca

What year were The Wizard of OZ and Gone with the Wind released?

1939

What was the first feature-length movie?

The Story of the Kelly Gang

What year was "The Jazz Singer" released in?

1927

Nazi propagandist who directed Triumph of the Will (1934)

Leni Riefenstahl

What innovative film technique did Sergei Einstein develop?

The montage

Who is the director of Raging Bull?

Martin Scorsese

Who is the director of Casablanca?

Michael Curtiz

The Hollywood Ten went to jail in 1947 for refusing to name names to the HUAC, which was seeking evidence of what?

Communists

What native Kansan directed Easy Rider?

Dennis Hopper

When was The Story of the Kelly Gang released?

1906

What film did Kathryn Bigelow win the 2009 Oscar for Best Picture and Best Director for?

The Hurt Locker

What film won the Oscar for Best Picture in 2022?

Coda

What did the 1948 Paramount Decision force studios to do?

Divest themselves from theaters

The image of a cowboy pointing a gun at the camera is from what film?

The Great Train Robbery

The image of a distressed mother holding her dead son is from what film?

Battleship Potemkin

The image of a moon with a face is from what film?

A Trip to the Moon

Who pioneered motion pictures with his stop-action photography racehorses, human beings, and other creatures?

Eadward Muybridge

Who is the author of Silent Spring?

Rachel Carson

According to the Modern Library Board, what is the best nonfiction book of the Twentieth Century?

The Education of Henry Adams

According to the Modern Library Board, what is the best novel of the Twentieth Century?

Ulysses

Who is the author of To the Ligthouse and A Room of One's Own?

Virginia Woolf

What do the Modern Library's top five novels have in common, other than being written by while males?

All were challenged or banned

What is the difference between a comic book and a graphic novel?

The number of pages

Who is the author of Ulysses?

James Joyce

An amount paid to an author based upon sales of a book and calculated from the cover price is referred to as what?

Royalty

The business model of publishers advancing books to retailers on credit was created during which time period?

The Great Depression

What is a hardcover book also called?

Cloth

Who was the federal judge who, after reading Ulysses, ruled that it had socially redeeming value and was therefore speech protected by the First Amendment?

John Woolsey

According to the Modern Library Board, what is the second best novel of the Twentieth Century?

The Great Gatsby

What kind of books are The Education of Henry Adams and Up From Slavery?

Autobiographies

True or False: Nonfiction books are always true

False

What is it called when somebody who feels they've been defamed by a publication files suit in a country that has laws favoring plaintiffs in libel cases?

Libel Tourism

What was the revenue of RELX in 2016?

4.864 billion

What was the world's largest publisher by revenue in 2016?

Pearson

Books are the medium of what?

Ideas

Who wrote Lolita?

Vladimir Nabokov

What year was Brave New World published?

1932

When is Bloomsday?

June 16

VALS - Values and LIfestyles Strategy - was created at what famous think tank?

Stanford Research Institute (now Strategic Business Insights)

what supposedly made movegoers in the 50s eat more popcorn and drink more coke?

subliminal advertising

invented the press release and the photo op, provided public relations to the Rockefellers in the wake of the Ludlow, CO incident that left 53 dead, including 13 women and children

Ivy Ledbetter Lee

In terms of global revenue, which of the world's four largest mega-agencies was second in 2018 with $15.4 billion in revenue?

Omnicom

Who borrowed his famous uncle's ideas about the power of the subconscious to help create modern public relations?

Edward Bernays

Author of The Hidden Persuaders (1957) which first popularized the notion of subliminal advertising

Vance Packard

falsified results of a 1957 subliminal advertising experiment which flashed messages to "eat popcorn" and "drink more coke" to a movie theater audience

James Vicary

What is not a protected form of speech under the First Amendment?

Obscenity

What is an example of a global brand?

Coke

A video produced by public relations experts designed to resemble broadcast news, but which really are pitches for clients and their products are called what?

Video News Releases

What product is most closely associated with Edward Bernays?

Tobacco

What year was The Hidden Persuaders published?

1957

Paying to have a product featured prominently and favorably in a movie or television storyline is called what?

Product placement

Who was the whistleblower in the 1971 Pentagon Papers case?

Daniel Ellsberg

The Watergate scandal eventually resulting in the resignation of President Nixon started in what year?

1972

Prior restrain is another name for what?

Censorship

The Miller test, based on a 1972 Supreme Court decision, is designed to identify obscenity, an unprotected form of speech. What is not among the things to be considered under the Miller test?

Pornographic themes or images