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Cognition
The mental activities associated with thinking, knowing, remembering, and communicating.
Effortful processing
Encoding that requires attention and conscious effort.
Automatic processing
Unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings.
Deep processing
Processing that requires more elaboration and rehearsal; creates a more detailed, meaningful, and easily recalled memory.
Shallow processing
Processing focused on surface-level qualities; does not contribute to deep understanding or easy recall.
Selective attention
The capacity for or process of reacting to certain stimuli selectively when several occur simultaneously.
Divided attention
A type of simultaneous attention that allows us to process different information sources and successfully carry out multiple tasks at a time.
Metacognition
Awareness and understanding of one's own thought processes.
Memory
The persistence of learning over time through the storage and retrieval of information.
Short-term memory
Activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten.
Implicit memory
Retention independent of conscious recollection.
Long-term memory
The relatively permanent and limitless storehouse of the memory system; includes knowledge, skills, and experiences.
Sensory memory
The immediate, very brief recording of sensory information in the memory system.
Prospective memory
A form of memory that involves remembering to perform a planned action or recall a planned intention at some future point in time.
Explicit memory
Memory of facts and experiences that one can consciously know and "declare".
Encoding
The processing of information into the memory system—for example, by extracting meaning.
Visual encoding
The encoding of picture images.
Acoustic encoding
The encoding of sound, especially the sound of words.
Semantic encoding
The encoding of meaning, including the meaning of words.
Mnemonics
Memory aids, especially those techniques that use vivid imagery and organizational devices.
Imagery
Mental pictures; a powerful aid to effortful processing, especially when combined with semantic encoding.
Chunking
Organizing into familiar manageable units; often occurs automatically.
Rehearsal
The conscious repetition of information, either to maintain it in consciousness or to encode it for storage.
Spacing effect
The tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice.
Storage
The retention of encoded information over time.
Flashbulb memory
A clear memory of an emotionally significant moment or event.
Recall
A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.
Recognition
A measure of memory in which the person need only identify items previously learned, as on a multiple-choice test.
Relearning
A measure of memory that assesses the amount of time saved when learning material for a second time.
Context-dependent memory
The improved recall of specific episodes or information when the context present at encoding and retrieval are the same.
Serial position effect
Our tendency to recall best the last and first items in a list.
Amnesia
The loss of memory.
Anterograde amnesia
A loss of the ability to create new memories after the event that caused amnesia.
Retrograde amnesia
A loss of memory-access to events that occurred, or information that was learned in the past.
Proactive interference
The disruptive effect of prior learning on the recall of new information.
Retroactive interference
The disruptive effect of new learning on the recall of old information.
Misinformation effect
Incorporating misleading information into one's memory of an event.
Source amnesia
Attributing to the wrong source an event we have experienced, heard about, read about, or imagined; at the heart of many false memories.
Hippocampus
A neural center that is located in the limbic system; helps process explicit memories for storage.
Long-term potentiation
An increase in a synapse's firing potential after brief, rapid stimulation; believed to be a neural basis for learning and memory.
Concept
A mental grouping of similar objects, events, ideas, or people.
Prototype
A mental image or best example of a category.
Algorithm
A methodical, logical rule or procedure that guarantees solving a particular problem.
Heuristic
A simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but more error-prone than algorithms.
Creativity
The ability to produce novel and valuable ideas.
Convergent thinking
process of determining a straightforward and concrete solution to any
problem; involves speed, accuracy, and logic