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genre
transcript of recorded interview
audience
studio audience was primary audience. Viewing audience of the live. Fans of the host Leno. Those online viewing the clip. News broadcasts such as BBC
Purpose
inform of presidents perspective and political aims. Element of entertainment as the public get to see President in informal context. Later he persuades the viewers of his political views.
framed by phatic talk and wishes relating to presidents birthday
his amusing anecdotes serve dual purpose-making his experiences sound universal
he uses colloquial register- celebration with a bunch of “old guys”
presidents relaxed personality yet he seamlessly moves into a more formal register to present views on need to combat terrorism
linguistic/literary techniques
provides paralinguistic info on how the language is produced and received
reflects the structure and style of anecdotal recount
relies heavily on reported speech and uses basic conjunctions (and) which is often avoided in formal spoken contexts
leno aims to encourage a relaxed yet respectful interaction
words such as “threat and violent” are used to describe extremist behavior
pre and post modification help audience understand threat by linking ideas to semantic fields of terrorism