Chapter 1: What is Content Marketing?

content marketing

the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience -with the objective of driving profitable customer action

infographic

a designed image used to represent information or data

microsecond buyers

people who make unplanned decisions in the heat of the moment to purchase a product or service

native advertising

material in a publication that resembles editorial content but is actually purchased by an advertiser and intended to promote the advertiser’s product; the goal is to drive the reader to take a predetermined action

podcast

a digital audio file available on the internet for downloading or streaming; typically made available as a series

search engine optimization (SEO)

the process of maximizing web visitors by ensuring a webpage or a set of webpages ranks high on a search engine’s results page