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Conservative
A person who believes government power, particularly in the economy, should be limited in order to maximize individual freedom.
Liberal
people who believe the government should be used to help people and support more government intervention.
political culture
the set of attitudes, beliefs, and sentiments which give order and meaning to a political process and which provide the underlying assumptions and rules that govern behavior in the political system
Individualism
giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications
free enterprise
an economic system in which private business operates in competition and largely free of state control.
Rule of Law
principle that the law applies to everyone, even those who govern
Limited Government
A principle of constitutional government; a government whose powers are defined and limited by a constitution.
Ideology
a system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.
Saliency
the degree to which an issue is important to a particular individual or group.
Libertarian
One who believes in limited government interference in personal and economic liberties
Populists
a member or adherent of a political party seeking to represent the interests of ordinary people.
Progressives
reformers who worked to stop unfair practices by businesses and improve the way grovernment works
political socialization
the process by which people gain their political attitudes and opinions
life cycle effect
the impact of a person's age and stage in life on his or her political views
Benckmark Poll
first type of poll used in an election before a candidate declared their intention to run used to gather information about people's views and concerns
tracking polls
continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support
exit poll
a survey taken at polling places of how people voted
approval ratings
The percentage of survey respondents who say that they "approve" or "strongly approve" of the way the president is doing his job.
representative sample
randomly selected sample of subjects from a larger population of subjects
universe
the population from which a sample will be drawn
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
margin of error
the range of percentage points in which the sample accurately reflects the population
public opinion
the sum of individual attitudes about government, policies, and issues
scientific poll
a representative poll of randomly selected respondents with a statistically significant sample size, using neutral language