mil

for quiz number 1

initiates the communication

sender

the individual to whom the message is sent

receiver

the idea by selecting the words, symbols, or gestures with which to compose the message

encode

the outcome of the encoding or an idea that someone is trying to expressthe outcome of the encoding or an idea that someone is trying to express

message

the received message into meaningful information

decode

anything that distorts the message

noise

occurs when the receivers respond to the sender‟s message and return the message to the sender

feedback mechanism

The means of communication, as radio, television, newspapers, and magazines that reach or influence people widely.” Media is actually a plural form of “medium”, the meaning of which also reflects the importance of the information and communication process. Channel in communication

media

The message conveyed by the sender to its recipient through various channels. It is not always textual in form. As a message, it may also be in video, sound, image, graphics, animation and other non-verbal forms

information

Viewing media in this manner, the concern of being a channel is to disseminate information to a wide audience.

MEDIA AS AN INFORMATION INDUSTRY

Aside from using or accessing media for information, we may be more concerned with using or accessing media for entertainment value.

MEDIA AS A CULTURE OF ENTERTAINMENT

It is to understand and to use mass media in either an assertive or nonassertive way, including an informed and critical understanding of media, what techniques they employ and their effects. It is also the ability to read, analyze, evaluate, and produce communication in a variety of media forms, e.g. television, radio, computer, and others It is also the ability to decode, analyze, evaluate, and produce communication in a variety of forms.

media literacy

Refers to the abilities to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.

information literacy

Is the responsible use of various technological tools in order to meet one’s goals acquiring and giving the right information. Without knowing such, technology, no matter how advanced it is, will be worthless.

technology literacy

A set of competencies that empower citizens to access, retrieve, understand, evaluate and use, create as well as share information and media content in all formats, using various tools, in a critical, ethical, and effective way, in order to participate and engage in personal, professional, and societal activities (UNESCO 2013,29).

media and information literacy

Information, communication, libraries, media, technology, the Internet as well as other forms of information providers are for use in critical civic engagement and sustainable development. They are equal in stature and none is more relevant than the other or should be ever treated as such.

law one

Every citizen is a creator of information/knowledge and has a message. They must be empowered to access new information/knowledge and to express themselves. MIL is for all – women and men equally – and a nexus of human rights.

law two

Information, knowledge, and messages are not always value neutral, or always independent of biases. Any conceptualization, use and application of MIL should make this truth transparent and understandable to all citizens.

law three

Every citizen wants to know and understand new information, knowledge and messages as well as to communicate, even if she/he is not aware, admits or expresses that he/she does. Her/his rights must however never be compromised.

law four

Media and information literacy is not acquired at once. It is a lived and dynamic experience and process. It is complete when it includes knowledge, skills and attitudes, when it covers access, evaluation/assessment, use, production and communication of information, media and technology content.

law five