BUSINESS MODELS OF ELECTRONIC COMMERCE

Target Market

is a specific group of potential customers who a business aims to reach with its products or services. 

Target Market

This group may share common characteristics such as age, gender, income level, education, interests, or geographic location that make them more likely to be interested in and purchase from a business.

Defining a target market

is an important part of developing a marketing strategy because it helps businesses focus their efforts on people who are likely to buy their products or services

B2B (Business-to-Business)

This model involves one business selling products or services to another business.

B2C (Business-to-Consumer)

This is the most common e-commerce model where businesses sell directly to individual consumers. Think of online retailers like Amazon selling books or clothing to anyone who purchases them.

C2B (Consumer-to-Business)

In this model, individuals offer products or services to businesses

C2C (Consumer-to-Consumer)

This model involves individuals selling to each other, often facilitated by online marketplaces.

1. Resource Optimization

2. Tailored Products and Services

3. Effective Marketing

4. Competitive Advantage

5. Increased Sales and Profitability

Importance of Target Market in Identifying the Business Models:

Technology

is the backbone of the e-commerce industry—it powers everything from product display to payment processing and delivery tracking

Digital Platforms for Selling

Technology provides the foundation where buyers and sellers interact. Because of technologies' existence the business enables to operate 24/7 without physical store limitations.

Website and Mobile App Development

development of technology for business creates user-friendly online storefronts such as a website, where it provides more detailed information about the business product or service offerings

Payment Gateways and Financial Technology

is a service that authorizes and processes credit card and other electronic payments for online (and in-person transaction)

Payment Gateways and Financial Technology

It builds customer trust and supports multiple payment options, including digital wallets and buy-now-pay-later systems

Logistics and Supply Chain Management

Technology also helps businesses to track inventory, automate order fulfillment, and manages deliveries

electric procurement

it is the process of purchasing goods and services using internet-based platforms and digital technologies. Instead of using paper-based methods, organizations handle procurement activities-like supplier selection, bidding, ordering, invoicing, and payment-through online systems.

Big Data and Analytics

it collects and analyzes customer behavior, sales trends, and market performance. It helps businesses make data-driven decisions, predict demand and optimize marketing campaigns.

Cybersecurity

it protects customer data and business transactions, where it maintains and prevents hacking or payment fraud.

Digital Marketing Tools

it drives traffic and sales through online channels, where it expands reach and builds stronger customer relationships.

Cloud Computing

Stores data, hosts websites, and provides scalable e-commerce solutions which reduces infrastructure costs and allows businesses to scale quickly.

Augmented Reality (AR) and Virtual Reality (VR)

This technology enhances online shopping with immersive product experiences which can increase the confidence in online purchases and reduces return rate.

Technology

plays a pivotal role in helping ecommerce businesses grow. It enhances the online shopping experience, simplifies operations for store owners, and expands reach to a wider audiences

Resource optimization

By understanding the target market, a business can avoid wasting resources on marketing and product development efforts that are unlikely to resonate with potential customers.

Tailored Products and Services

Knowing the target market's needs and preferences allows for the creation of products and services that are specifically designed to meet those needs, increasing customer satisfaction and loyalty.

Effective Marketing

A targeted marketing approach ensures that marketing messages reach the most receptive audience, leading to higher conversion rates and a better return on investment.

Competitive Advantage

Understanding the target market better than competitors allows a business to offer more relevant products and services, gaining a competitive edge.

Increased Sales and Profitability

By focusing on a specific target market, businesses can maximize their sales and profitability by catering to the needs of those most likely to purchase their products or services, according to Adobe for Business.