US Finals (Consumer Culture)

Consumer Psychology

seeks to understand the underlying cognitive processes that guide our decision-making and how marketing and other external factors influence those choices

Personal Consumers

buy products and services for personal use

Organizational Consumers

purchase goods and services to operate an organization

Behaviorism

this branch of psychology argues that people’s actions are driven by external stimuli

Cognitive Approach

suggests that our behaviors are caused mostly by our own mental processing

Economic Model proposed by Marshall

purchasing goods that provide them with the most satisfaction

Social-Psychological Model by Veblen

human behavior and needs are shaped by the norms and standards of their culture, subcultures, and social groups.

Freudian Psychoanalytical Model

the id is the source of strong urges and drives in humans, while the ego mediates between id and the superego

Engel, Kollat, Blackwell Model (EBM Model)

consumer decision-making processes is influenced and shaped by number of factors: Individual differences, Environmental Influences, Psychological processes

Self-Image Congruity

refers to the process of consumers purchasing products or brands that aligns with their symbol self-image

Consumer Culture

refers to the material culture that is enabled by the market