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Habituation
Process of responding less strongly over time to repeated stimuli; getting used to a stimulus; usually a neutral stimulus.
Ex: Background noise at a restaurant, Wearing glasses
Sensitization
Process of responding more strongly over time to repeated stimuli; usually a dangerous or irritating stimulus
Ex: Chinese water torture, Sibling pokes you – don’t > quit > stop it. > IWILLMURDERYOU
Unconditioned Response (UR)
That automatic response (already there, not learned)
Ex: Dog
Unconditioned Stimulus (US)
Produces a reflexive/automatic response
Ex: Food
Neutral Stimulus (NS)
Stimulus that elicits an automatic response (reflex) ◦ Eventually the neutral stimulus triggers the reflex on its own
Ex: Bell
Conditioned Response (CR)
Automatic response now triggered by CS
Ex: Salivation
Conditioned Stimulus (CS)
Initially neutral, becomes associated with UCS
Ex: Bell
Acquisition
Learning phase; when UCS is paired with CS, after which CS produces (or acquires) CR
Extinction
CS appears alone and the CR weakens, CR is eventually eliminated (CR becomes extinct), useful for getting rid of an undesired response
Ex: Bell slowly stops making dog salivate
Spontaneous recovery
Extinct CR suddenly emerges again after a delay
Renewal Effect
Sometimes a response is extinguished when the organism is in different context(s); however, the response may come back when the organism returns to the original setting.
Generalization
Respond to stimuli that are similar to the conditioned stimulus
Ex: Dog salivating to other bell tone
Discrimination
Respond to a particular stimulus but not similar stimuli, don’t respond to stuff that is too different
Ex: Dog doesn’t salivate to sound of gong
Blocking
A prior association with a conditioned stimulus prevents learning of an association with another stimulus
Ex: Bell already leads to the expected outcome (food), so there is no prediction error
Preparedness
Biological predisposition to learn some associations more quickly than other associations
Ex: Phobias of dark/heights/spiders ◦ Based on survival value
Taste Aversion Conditioning
Associating nausea with food, help avoid food that has gone bad or is poisonous
Ex: Taste aversion and cancer patients
Law of Effect
Behavior is a function of its consequences, if a certain behavior leads to favorable consequences a then more likely to repeat that behavior in the future
Basic Assumption
Learning is controlled by the consequences of the organism’s behavior
Stimulus Control
Stimulus signals the consequence
Ex: If you don’t stop when you see the red light, you’ll get a ticket
Discriminative Stimulus
Any stimulus that signals the presence of reinforcement.
Describe Skinner Box (Operant Chamber)
Behavior = press lever when light comes on
Change the behavior using food and shocks
Positive Reinforcement
The addition of a pleasant stimulus reinforces the behavior and strengthens it
Ex: Children are given stickers for working hard
Negative Reinforcement
The removal of the unpleasant stimulus reinforces the behavior and strengthens it.
Ex: Leaving the house early to avoid the traffic jam
Positive Punishment
The addition of an unpleasant stimulus reduces the likelihood of performing that behavior in the future
Ex: Getting a speeding ticket
Negative Punishment
The removal of a pleasant stimulus reduces the likelihood of performing that behavior in the future.
Ex: Being grounded for staying out too late
Pavlov And His Dogs
Automatic behavior: Salivation
Associate: Meat + Bell
Result: Salivate for bell
Skinner And His Rats
Voluntary behavior: Press lever
Associate: Lever press + Food
Result: Press lever more
Quantitative Law of Effect
The effects of reinforcing one behavior depend on how much reinforcement is earned for the behavior’s alternatives
Ex: If a pigeon learns that pecking red light will give 2 food pellets, and the green light only gives 1; it will peck the red light
Fixed Ratio
Reinforce after constant # of responses (consistent)
Ex: A salesperson receiving a bonus for every five items sold
Variable Ratio
Reinforce after variable # of responses (on average)
Ex: Putting money into a slot machine or a child is rewarded with snacks after they read a variable number of books. 8
Fixed Interval
Reinforce after constant amount of time (consistent)
Ex: Teacher giving weekly quizzes
Variable Interval
Reinforce after variable amount of time (on average)
Ex: Teacher giving pop quizzes at variable intervals
Social Learning Theory
Learning is a cognitive process derived from social observation, and does not necessarily require reinforcement
Ex: Bobo Doll Study
According to Bandura, observational learning consists of 4 parts:
1. Attention – you must pay attention to learn!
2. Retention – you must be able to keep the behavior in your memory.
3. Initiation – you must be able to execute (or initiate) the learned behavior.
4. Motivation – you must possess motivation to engage in observational learning
Insight Learning
Grasping the underlying nature of a problem
Ex: “Aha” moment, and get the solution and apply in the future