Consumer behavior

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5 Terms

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What is an Attitude?

A lasting evaluation of people, objects, ads, or issues.

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What is an Attitude Object (AO)?

Anything toward which we have an attitude.

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What is Affect?

The component of the ABC Model of Attitudes that refers to feelings about the Attitude Object (AO).

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What is Behavior?

The component of the ABC Model of Attitudes that refers to intentions/actions toward the Attitude Object (AO).

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