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recall
retrieving information not in current conscience
ex: fill in the blank test question
HARDEST FOR HUMANS TO DO
recognition
identifying items previously learned
ex: multiple choice test question
easier than recall
relearning
learning something more quickly the second time around
parallel processing
when your brain is automatically multitasking and doing multiple things at once
ex: driving
sensory memory
when something first happens, your brain uses this
fleeting memories that only last a fraction of a second
short term memory
you only store typically 7 memories at a time in here before they go to long term memory
long term memory
store for later retrieval or forgotten (includes explicit and implicit memories)
working memory
the bridge where short term memories become long term memories, allows you to temporrarily hold and minipulate a small amount of information while working on more complex tasks
central executive
coordinates phonological loop and visuospatial sketchpad
phonological loop
auditory memory and it holds very short term- uses rehearsal
visuospatial sketchpad
remember info and their relation to space, the images and spatial patterns that help you remember things
neurogenesis
new neurons forming
long term potentiation
learned and expected skills overtime, these become automatic and you donât even have to think about doing them
explicit memory
facts and evidence you teach yourself/memorize, so you can recall it and âdeclareâ it
effortful processing
conscious ENCODING that requires conscious effort- explicit memory
implicit memory
learned skills or conditioned associations we make in our heads, automatically do them
ex: riding a bike, blinking
automatic processing
unconscious ENCODING of info like time and space so you can store them in implicit memory
iconic memory
a momentary sensory memory or visual stimuli, like photographic memory for only a very SHORT term- like a second
ex: people doing a visual memory test and have to recall certain pictures-
echoic memory
memory of auditory stimuli, sound/words
Only remember auditory stimuli from the last 3 or 4 seconds
STRONGER THAN ICONIC
ex: teacher asks you âwhat did I just say?â and you respond with the last few words they said
chunking
chunking info into familiar segments so its easier to recall
mnemonics
tools like acronyms or rhymes that help you remember info
spacing effect
distributing your studying works way better than cramming, because of the rehearsal and repetition helps strengthen recall
testing effect
it will better your memory if you âquizzâ yourself and force yourself to do recall rather than just read the info
quizzing yourself will help your retention and recall ability
shallow processing
focuses on physical features rather than meaning (not personal)
deep processing
more retention when you make something meaningful to you, encoding the meaning of words
flashbulb memory
when something traumatic or highly emotional occurs, peoples memory can get confused and add or take away details from that event
memory can have errors
massed practice
cramming
distributed practice
separating studying into short increments over time- better retention
encoding
getting info into memory- learning phase
types of encoding: structural
physical shape code (a little deep)
ex: when you have to memorize random letters HGJ no vowels just trying to memorize the letters
types of encoding: phenomic
sound code (more deep)
ex: when you have to memorize letters but you can sound them out like HIG- you can sound them out but they have no meaning
types of encoding: semantic
meaning code (deepest) LONGEST LASTING
ex: having to memorize a list of words that are real like HOG FIG BED, and trying to make a story out of them so they become meaningful
self reference effect
semantic encoding of info that is meaningful
overlearning
continuing to rehearse after the point the info has been learned
ex: you re read an article 3 times because you donât think you know it but you really do
atkinson shiffrin model

levels of memory- long and short term
amygdala
emotional memory system
information processing model
how we encode, retrieve and store memories

episodic memory
experienced events- conscious memory
hippocampus
helps form explicit memories and new memories
memory consolidation
memories from hippocampus migrate to the fortex for storage
cerebellum
stores implicit memories and helps with classical conditioning
basal ganglia
facilitates formation of our procedural memories
priming
unconscious activation of certain associations preceding a memory or response
ex: in class, showed half the class âwarâ and then did the number thing
encoding specificity effect
idea that cues or contexts specific to a particular memory will be most effective in helping us recall it
mood congruent
tendency to recall experiences that are consistent with ones good or bad mood
serial position effect
tendency to remember words either at the top of a list or bottom, not so much in between/middle part
recency effect
remembering the last few words of a list because they were most recently what youâve heard (part of serial position effect)
primary effect
remembering the first few words of a list because you were repeating them in your head over and over again more than the following words (part of position effect)
interleaving
mixing 2 topics youâre studying to help with retrieval
episodic buffer
brings the connection from phonological loop and visuospatial sketchpad (happening in the central executive) into long term memory
tip of the tongue phenomenon
you know something but you cant recall it
eidetic memory
aka photographic memory
confabulation
a person remembers info that was never actually stored in memory
anterograde amnesia
you can remember old memories but cant form new ones
retrograde amnesia
cant remember old memories
displacement
memories not encoded for long term storage will be lost as new info enters short term memory
proactive interference
occurs when prior learning disrupts your recall of new info
Ex: putting your old locker combo in to your new locker
retroactive interference
when new learning disrupts your recall of old info
Ex: someone sings new lyrics to a song so its harder to recall the old lyrics
positive transfer
previously learned info (Latin) helps our learning of new info (french)
reconsolidation
when we recall memories they can be altered before being stored again (like a game of telephone) leading to false memories
source amnesia
when you remember a fact but donât know where when or how you learned it
ex: authors thinking they came up with an original idea but it was really plagiarism
production effect
learn best when teaching it to others
repression
unconscious inability to recall information, usually due to traumatic experiences
motivated forgetting
people pushing awaying unwanted memories, and revise history
misinformation effect
when a persons memory of an event becomes less accurate because they received misleading information after the event occurred
memory construction
the brains process of rebuilding past experiences from fragments, feelings, and current expectations
general intelligence
âg"", people who do well in one area will likely do well in other areas
factor analysis
statistical method researchers use to uncover intelligence by looking at clusters and trends of test scores and other variables
fluid intelligence
our ability to recall information with speed and abstractly- decreases with age (Gf)
crystalized intelligence
accumulated knowledge and verbal skills- increases with age
savant syndrome
when a person has limited mental ability but has exceptional specific skills like computation or drawing
emotional intelligence
how we perceive, understand, manage and use emotions
sternbergâs 3 intelligences
analytical (academics and problem solving), practical (everyday tasks), and creative (adapt to new situations)
decay
physical loss of brain cells
interference (proactive and retroactive)
one memory gets in the way of another (proactive and retroactive)