risk and reward

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5 Terms

1
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define risk

the probability that something can go wrong

2
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why do buisnesses fail

overestimating sales

starting costs are too high

relying on small numbers of customers

poor management

poor market research

3
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define enterpeneur

person that takes calculated risks hoping to make profit by investing

4
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what is the enterpeneurs reward

profit

self esteem

independence

satisfaction

capital gains

5
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define capital gains

Profit from selling assets