Behavioral Research Sampling Methods and Errors

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5 Terms

1
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convenience sample

A sample that is taken from a group that is easy to reach.

2
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margin of error

The amount of error that is allowed in the results of a survey or study.

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nonprobability sample

A sample that is not selected using random sampling methods.

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random sample

A sample in which every member of the population has an equal chance of being selected.

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stratified random sampling

A sampling method that involves dividing the population into subgroups and taking a random sample from each.