Defense in negligence cases that prevents an injured party from recovering if it can be established that the injured party realized the risk and engaged in the conduct anyway.
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Bait and switch
An advertising technique where a low-price product is advertised and the customer is then told it is unavailable or is convinced to buy a higher-priced product; prohibited by the FTC.
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Caveat emptor
Latin term for 'Let the buyer beware'.
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Comparative negligence
A defense in negligence that allocates responsibility for an accident between the plaintiff and defendant when both are negligent and allocates recovery in proportion to liability.
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Consent decree
A type of plea bargain for administrative agencies; a settlement document for charges by an administrative agency.
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Contributory negligence
Negligence defense that bars an injured party from recovering any damages if they acted negligently and contributed to their own injuries.
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Corrective advertising
FTC remedy requiring a company to run ads explaining previous deceptive ads or to include a new statement in future ads.
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Disclaimers
A provision in a contract that eliminates liability, such as a warranty disclaimer or a disclaimer of tort liability.
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Express warranty
An expressed promise by a seller regarding the quality, abilities, or performance of a product.
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Federal Trade Commission (FTC)
Federal agency responsible for regulating unfair and deceptive trade practices, including deceptive advertisements.
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Implied warranty of fitness for a particular purpose
A warranty given by a seller to a buyer that promises goods will meet the buyer’s specified needs.
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Implied warranty of merchantability
A warranty that goods are of average quality; given in every sale of goods by a merchant.
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Misuse
In product liability, a defense based on the plaintiff’s failure to follow instructions or using a product for improper purposes.
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Privity
Direct contractual relationship; for example, if I sell my car to you, we have privity of contract.
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Strict liability
Liability without fault.
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Unconscionable
A defense to an otherwise valid contract that is grossly unfair to one side in the contract.