Conformity

Types and explanations AQA

Conformity

A change in person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people

Internalisation

A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.

Identification

A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it. But we don’t neccessarily agree with everything the majority believes.

Compliance

A superficial temporary type of conformity where we outwardly go along with the majority vie, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.

Informational social influence (ISI)

An explanation of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. This may lead to internalisation.No

Normative social influence (NSI)

An explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to compliance.

The three levels of conformity in order and who suggested them

Kelman (1958)

Compliance, Identification, Internalisation

When is NSI often carried out and why (3 examples)

With strangers- feeling concerned about rejection

Friends/family- want social approval from friends

Stressfull situations- people need social support

NSI- Emotional or Cognitive

Emotional

Is there a change of public behaviour in the three types of conformity?

Compliance- yes

Identification- yes

Internalisation- yes

Is there a change of private beliefs in the three types of conformity?

Compliance- no

Identification- yes

Internalisation- yes (become a part of the individuals own belief system)

Is the change short or long-term for the three types of conformity?

Compliance- short

Identification- short (only while in the group)

Internalisation- long/ semi-permanent change (continues without the presence of the group)

What may NSI lead to?

Compliance

What may ISI lead to?

Internalisation