Pop Culture and the Rise of Social Media in the Philippines

Vocabulary flashcards covering key authors, historical developments, definitions, and theories surrounding popular culture in the Philippines based on the lecture transcript.

Yahoo-Nielsen Survey of 2013

A 2013 survey identifying television, radio, and continually rising internet usage as the top three sources of media consumption in the Philippines.

Bienvenido Lumbera

A Filipino poet, critic, dramatist, and National Artist of the Philippines for literature (2006) known for his leading role in the 1960s Filipinization movement and key contributions to Philippine Studies.

Michael Hauben

An author recognized for formulating the theory of the Netizen and presenting perspectives on the individual as a user of social media.

Herman and Chomsky

Authors cited for their work analyzing the political-economic implications of media.

McCombs and Shaw

Authors credited with establishing the Agenda-Setting Theory of media and its implications.

Graeme Turner

An author cited for his perspective on the democratization of media.

Revaluation: Essays on Philippine Literature, Theatre and Popular Culture (1984)

A 1984 book by Bienvenido Lumbera that distinguishes popular culture from the folk culture and nationalist culture of the Filipino people.

Folk Culture

The way of living in a place at a specific time that portrays the practices of a certain people and how they cope to survive with nature.

Nationalist Culture

The culture created through colonial resistance with the collective of a people on a given place and time.

Ladinos

Children of the native elite under the tutelage of missionaries who brought literary forms into the vernacular to serve as vehicles for the pacification of native Filipinos.

Pasyon, Sinakulo, and Korido

Forms of popular theatre and literature introduced during the Spanish colonial period that ensured the acceptance and spread of Christianity.

Komedya and Awit

Forms of popular theatre and literature introduced by the Spanish that ensured the acceptance and spread of the monarchy.

Propaganda Movement

A 19th-century movement in which the native intelligentsia utilized Spanish-introduced popular culture forms to undermine abusive friars and rally the populace against colonial rule.

Commercialisation of Art

The view held by local intelligentsia that popular literature treated as a mass-market commodity threatened serious artistic work due to writers accommodating sales over aesthetics.

Popular Culture (Lumbera's Lens)

Culture created by ruling elites or intelligentsia in their employ, packaged as profit-driven entertainment for the populace, which can become a political weapon when manipulated minds discover its potency.