PEOPLE MEDIA

Pre-Spanish Era

knowledge was passed on through folk media and indigenous forms of media. Careers: Town crier, messenger, community scribe.

Spanish Era

while education was limited to the elite, publication of books (i.e., Noli MeTangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist

American and Japanese Era

During this era, major newspaper, radio broadcasting and movies became available. Media was used for propaganda by government and other groups. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.

Post-War Era

the golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.

Martial Law Era

Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.

Post-EDSA Era

People Power brought greater freedom for Philippine media. During this era, the new Constitution recognized the vital role of communication and information in nation-building. Press freedom influenced the growth in media careers.

Modern Era

Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.

People in Media

Refers to persons that are involved in the use, analysis, evaluation and production of media and information. There are two types of People Media: People as Media and People in Media

People in Media

these are media practitioners or experts that have professional journalism training who gather information through direct or actual experience of events.

Print Journalist

refers to people who provide information by writing articles about a news on printed materials like magazines and newspapers.

Photo Journalist

refers to people who capture, edit, and present images to convey information. They are often employed in newspaper and magazine publishing companies.

Broadcast Journalist

refers to media people who deliver information on-air. Examples of this are news anchors, field reporters and radio announcers.

Multimedia Journalist

responsible for gathering information through interview, observation, or research; also responsible for writing, capturing visual content and editing stories to be presented.

People as Media

these are media users who are make use media sources and messages to provide information to people with limited access to media and information or lower-end users.

Opinion Leaders

refers to people who are actively use media and interprets or delivers messages for lower-end users. Their opinions are usually accepted by a group.

Social Journalism

refers to journalists who delivers information through social media to make their content more accessible to people.

Crowdsourcing

these are people who provide services, ideas, or content that are sponsored by a large group of people, especially from the online community.