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economies of scale definition
the cost advantages a business experiences as it increases its scale of production
internal economies of scale
technological, managerial, financial, purchasing, marketing, risk bearing
law of diminishing returns definition
at a certain point employing an additional factor of production causes a relatively smaller increase in output
external economies of scale
labour cost, ancillary and commercial service, cooperation, disintegration
reasons to grow
increased market power, increased market share and brand recognition, economies of scale, increased profitability
problems with growth
diseconomies of scale, overtrading, communication issues
Merger definition
when two companies agree to join together to form a single unified business
Takeover definition
when one company gains control of another by purchasing over 50% of its shares
Horizontal integration definition
when two firms at the same stage of production join together
Vertical integration definition
when firms at different stages of the supply chain merge
reasons for external growth
form synergies, economies of scale, market power, access new markets, access technology, diversification and risk spreading, defensive reasons, quicker
risks and challenges of external growth
financial risks, cultural clashes, integration problems, diseconomies of scale, regulatory and legal barriers, reputation and stakeholder backlash
organic growth definition
when a business grows naturally by selling more of its products using its own resources
methods of internal growth
new customers, growing output/capacity expansion, new products, new markets, franchising
benefits of organic growth
retain control, maintain clear strategic direction, smoother process, internal sources of finance used, doesn’t risk short term financial security
drawbacks of organic growth
slow, may result in unhappy shareholders, opportunity costs
reasons for staying small
owners preference, personal service, lower costs, may be a monopoly already
objectives of small business
survival, profit, customer satisfaction
how do SMEs survive
flexibility, customer service, product differentiation and USPs, E-commerce
why is increased market power important
stronger influence over suppliers, greater control over customers, ability to set prices, competitive advantage, probability and growth
downsides of increased market power
regulatory intervention, reputation and consumer backlash, slowdown of innovation, supplier and stakeholder tensions
benefits of a strong brand
customer loyalty, competitive advantage, influence in the market, revenue growth
causes of overtrading
rapid expansion, insufficient finance, high stock levels, large credit sales
consequences of overtrading
cash flow problems, operational strain, risk of insolvency, damage to reputation
payback period defination
the time it takes for a business to recover or payback the initial outlay for a project
payback calculation
(outstanding amount/net cash flow in a year) x12
advantages of payback period
straightforward, good for cashflow problems, good if lots of changes
disadvantages of payback period
based on estimates, ignores profitability, doesn’t create decisions, doesn’t take time value of money into account
Average rate of return calculation
ARR = (Profit per annum/initial outlay) x100
Advantages of ARR
shows clear profitability, allows comparison, easy to identify opportunity cost, creates decision
Disadvantages of ARR
doesn’t take into account time value of money, focuses on profit instead of cash flows, ignores timing of returns
Average rate of return definition
an investment appraisal technique that helps evaluate the profitability of an investment
Net present value definition
an investment appraisal technique that calculates the present value of money coming in from the project in the future
advantages of NPV
takes time value of money into account, places value on earlier cashflows, reduces impact of long term less likely cash flows, creates decisions
disadvantages of NPV
complicated, difficult to select the most appropriate discount rate, sensitive to the initial investment cost
qualitative considerations of investment appraisal
influence of customer relations, assessment of strategic fit, environmental/social impact
probability definition
the chance of something happening
expected value definition
the financial value of an outcome calculated by multiplying the estimated value by the probability of it happening
decision tree definition
a mathematical model used t help managers make decisions
net gain definition
the value to be gained from taking a decision
net gain calculation
expected values of each outcomes - costs of the decison
Advantages of decision trees
easy to calculate, visual aid, risk focussed
disadvantages of decision trees
based on estimates, ignores external factors, potential bias in probabilities
Critical path analysis definition
a project management tool that uses network analysis to plan complex and time-sensitive projects
benefits of critical path
maximises and improves efficiency, prioritisation of tasks, budget and resource management, reduced risk, visual tool
limitations of Critical path analysis
based on estimates, relies on managers implementing it well, focuses on speed not quality, too many activities may make it overly complicated
Factors impacting trends
consumer trends, economic variables, actions of competitors
time series analysis definition
involves analysing historical data to identify trends and patterns over a specific period, usually smoothed out using moving averages
variation calculation
sales - centred average
how to calculate moving average
average a set number of data points over a specified time period
advantages of Time series analysis
make key decisions, good if: short term, revised frequently, in slow changing markets, market research available, makes it easier to predict as smooths out variations
limitations of Time series analysis
reliance on past data, uncertainties can make extrapolation unreliable, assumes stability, doesn’t take qualitative factors into account, depends on data quality and availability
Float calculation
(LFT - duration) - EST