Marketing and Retail Distribution Channels

Vocabulary flashcards identifying key distribution channels, store strategies, and retail concepts discussed in the lecture.

Single-Channel Retailing

A retailing strategy where products or services are delivered and sold through only one specific distribution channel.

Multichannel Retailing

A strategy involving multiple distinct channels (such as physical stores and an online platform) for buying, selling, and picking up items.

Cross-Channel Retailing

A retail model where a customer uses multiple seamless touchpoints, such as purchasing an item online to pick up in a physical store, or using an in-store computer terminal to order items for home delivery.

Omnichannel Retailing

A fully integrated retail approach offering flexible, seamless interactions back and forth across physical, online, and mobile shopping channels.

Store-Based Strategy

A marketing approach where different retail store formats present unique value propositions designed to fulfill specific consumer needs and shopping preferences.

Value Proposition

The distinct set of benefits, price points, convenience, or operational options offered by a business that aligns with what a target audience wants or needs.

In-Store Retailing

Physical store shopping that offers consumer benefits such as tactile evaluation (touch and smell), personal service, risk reduction, and immediate product gratification.

Internet Retailing

Online commerce that provides advantages like a deeper and broader product selection, customizable variations, and virtual inventory stacking without physical shelf constraints.

Mobile Retailing

Commerce conducted via mobile devices leveraging location GPS to offer location-based advantages, nearby options, and real-time wait times to consumers.

Ghost Kitchen

A centralized operational facility used by multiple restaurant brands strictly to prepare pickup and delivery orders rather than serving dine-in customers.

Showrooming

The consumer behavior of inspecting a product in a physical retail store to evaluate it, but ultimately purchasing it online or from a competitor.