eCommerce Ch6

Which of the following is based on the idea of complete price transparency in a perfect information marketplace?

the Law of One Price

(T/F) Lead generation marketing firms specialize in inbound marketing.

True

Which of the following statements about Canada's anti-spam law is not true?

The law has no impact on companies located within the United States.

Which of the following statements about native advertising is not true?

Most consumers are able to easily distinguish editorial content from native advertising

(T/F) Consumers choose the online channel primarily due to social media influence.

False

(T/F) A significant percentage of online ad impressions served are not actually viewed or even viewable.

True

Which of the following statements about CAN-SPAM is not true?

CAN-SPAM prohibits unsolicited e-mail (spam).

(T/F) Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

True

Which of the following is the most important tool in establishing a relationship with the customer?

company website

(T/F) Research has found that most of the ad impressions served across display advertising platforms are not viewable.

True