5 : Strategic Communication Plan

The people or groups who can approve, support, resist, or influence a communication strategy.

Stakeholders

The stage where the audience knows what and how to do the desired change.

Knowledge

The methods used to deliver information, such as email, meetings, social media, and posters.

Communication Channels

Providing truthful and reliable information to the audience.

Accuracy

The process of checking if the communication achieved its goal and determining what can be improved.

Evaluate the results

The reason or purpose behind creating a communication plan.

Why/ Purpose

The stage where the audience wants to support the change.

Desire

Making communication consistent, structured, and regular.

Structure and Repetition

The people an organization communicates with, such as employees, customers, investors, and executives.

Audience

Protecting personal information collected from the target audience

Data Privacy and User Protection

Creating a clear and appropriate message for the intended audience.

Develop the key message

The stage where the audience understands the need for change.

Awareness

Making sure campaign materials are properly licensed, credited, or produced in-house.

Intellectual Property and Copyright Law

The principle of being clear about the purpose and source of communication.

Transparency

The stage where the audience puts the desired change into action.

Ability

Internal rules that determine who is authorized to release information and what approval process must be followed.

Organizational Policies

Communication practices and standards that are specific to a particular field or business.

Industry Standards

Rules of a communication platform that require content to follow its format and standards.

Platform and media rules

A communication channel involving direct interaction with people or groups who have an interest in the organization.

Direct Stakeholder engagement

The principle of considering the possible effects of communication and being accountable for them

Responsibility