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Emily’s Memory Experiment
Emily faced challenges in her memory experiment due to changing testing conditions.
The reading room closure led her to test subjects in the building's lobby, introducing potential confounds.
Physical Variables
Aspects of testing conditions requiring control.
Elimination
Technique to control extraneous variables by removing them from the experiment.
Constancy of Conditions
Procedure to avoid confounding by keeping treatment conditions identical, except for the manipulated independent variable.
Balancing
Technique to distribute the effects of extraneous variables equally across treatment conditions.
possible
Eliminate extraneous variables when…
possible
Keep treatment conditions as similar as…
treatment conditions.
Balance effects of variables evenly across…
treatment conditions.
Randomly assign individual subjects to…
experimental design.
Prioritize internal validity over external validity in…
internal validity.
External validity relies on first ensuring…
Social Variables:
Qualities of relationships between subjects and experimenters influencing experiment results.
Demand Characteristics:
Aspects of the experimental situation eliciting specific behaviors.
Cues influencing a subject’s response inadvertently.
Single-Blind Experiments
Subjects unaware of their treatment conditions to control demand characteristics.
Placebo Effect
Improvement in condition from inert treatment due to expectations or increased motivation.
Cover Story
False explanation of procedures to disguise the actual hypothesis.
Experimenter Bias
Any experimenter behavior creating confounding.
Double-Blind Experiment
Neither experimenter nor subjects know treatment conditions, controlling experimenter bias.
Personality Variables
Personal characteristics brought by an experimenter or volunteer subject to the experimental setting.
external validity.
Titles may bias samples, reducing…
generalizability.
Non-random subject selection leads to biased samples and less…
the experiment.
Be aware of practice and fatigue effects during…