Social identity model of deindividuation effects (SIDES)

how many identities does an individual have

• personal identity

• social identity

what is the personal identity?

• attributes that uniquely define the individual

what is social identity?

• knowledge related to the membership of a social group

• e.g. relevant norms

what happens when you are part of a group

• your social identity may or may not exist within the group hat happens when yourew

what happens when your social identity DOESN’T exist within the group

• your personal identity is activated

• it stays salient and guides behaviour

• there is no depersonalisationhw

what happens when your your social identity DOES exist within a group

• when it is activated, the individual is associated with their social identity, which guides their behaviour

• this when depersonalisation occurs → shift to social identity

• this is because of the shift from anonymity to group immersion ow h

how many personal identities can one have

• ONEH

how many social identities can one have

• one or more hen w

when does depersonalisation occur

• it requires being part of a group

what does deindividuation effect

• personal identity

• social identity

what are the consequences of anonymity in group context

• being more guided by ones social identity than their personal identity

• increased salience relevant group identity

• increased depersonalisation