PRLab manual quiz

How long has prlab been around?

over 45 year

agency learnings

1. hands-on practice in all aspects of PR agency life

2. client services, strategic planning and implementation, results reporting and career development

PRLab is

the longest running student led PR agency in the nation

As an AE

your responsibility is to the client

mission

fueled by student led innovation, we translate classroom knowledge to real-world public relations applications. Boston University’s cutting-edge public relations curriculum empowers us to deliver measurable results and craft strategic communications for clients

vision

to combine more than four decades of industry-leading experience with the hunger and the hustle of 21st century students to elevate the public relations profession and to foster a global reputation

PRLab stands for

Performance, reliability, leadership, adaptability, balance

performance

drawn from page principles (Arthur W Page society), organizations cannot achieve their full potential without leveraging the public relations function.

working to meet and exceed client expectations.

committed to achieving meaningful and measurable results for clients

reliability

we do what we say we’re going to do

aligning actions with words

ensure exceptional client service through our consistency

foster trust among and between account teams and clients

leadership

foster a supportive, inclusive learning environment that outs leadership development at the forefront.

we empower executive board and staff to leverage their time and talents to advance prlab and its mission

adaptability

we’re alert and agile

we’re aware of the world around us and considerate of how current events impact clients’ PR needs and objectives

clients depend upon our capacity to alter plans and tweak tactics while maintaining the integrity of account strategy

balance

prioritize quality assurance while juggling clients’ evolving public relations needs and objectives

pride ourselves on our ability to leverage paid, earned, shared, and owned media in tandem with one another to achieve meaningful and measurable results for our client

what is an agency’s most important asset?

the staff (AE, supervisors, directors, and leaders) and the agency is only as good as its students

all agency meeting

weekly mandatory class 12:20-2:05, weekly check in

client meetings

keep team and client on the same page at weekly check in

proactive

for the best experience you should be ____ and take initiative

four meetings

monday all agency meetings, weekly account team meetings, client meetings, ongoing communication

client meetings

AEs take lead on each weekly client meeting/call, mid point presentation and final client presentation meetings

ongoing communication

no such thing as over communications. respond to inbound communication within 24 hours

team success depends on open, ongoing dialogue

pr lab room

b37A, space for teams to work and clients, supervisor or director must be present

president

facilitates overall success of student-client interactions and prlab, priority to the clients,

manage financial resources, human resources and internal communications

executive vice president

oversee prlab operations while actively promoting agency’s mission and vision and core values

contribute to executive board recruitment and facilitate ongoing education, engagement, and accountability towards goals and growth

role extends to branding, marketing, new business initiatives, and social media strategy

president emeritus

veteran with substantial experience with prlab at all levels

serves as an advisor and mentor to the current leadership team, providing continuity, institutional knowledge, and guidance on strategic initiatives, client relationships and agency operations

helps uphold mission, values, and professional standards, offers counsel and supports leadership transitions

directors

high level resource for 3 to 5 account teams, oversee client service, project management, and quality assurance

account supervisors

serve as strategic managers for one to two account teams

conflict resolution, delegation, negation, and relationship management skills

responsible for day to day execution of account strategy, client service, and project management

edit and approve all public relations deliverables before they are sent to client

account executives

work directly with clients to achieve desired objectives and tactics in sow

faculty board of directors

prof hannon and van hoosear provide ongoing guidance and support to agency’s executive board and staff while ensuring agency profitability, brand management, and client satisfaction

client service

over deliver on promises and build a strong relationship

good relationship requires: ongoing communication, fast responses, willingness to go extra mile, deference and respect talking to clients, demonstration of your value by sharing your opinions, perspectives, and progress updates, admitting mistakes, asking for help, showing up on time, keep meetings to assigned times, prep for meetings, high quality work (no errors), fulfilling commitments and promises, and listening (to clients to learn)

contacting clients

don’t reach out more than once in 24 hours unless there’s an emergency, remind them of key dates throughout the semester

approvals

imperative process to uphold high professional standards at prlab and COM

approvals are required for: pr plan, weekly activity report, mid-project update, final project recap, transition material+case study, external client material (pitches, releases, web pages, event material)

pr plan approvals chain

account supervisor; director; professors

weekly activity report approvals chain

account supervisor

mid-project update approvals chain

account supervisor; director; professors

final project recap approvals chain

account supervisor; director; professors

transition materials+case study approvals chain

account supervisor

external client materials approvals chain

account supervisor

escalation

notify supervisor, director, or presidents of client service immediately if any following changes occur:

change in sow or project direction, client expresses frustration w prlab process, client doesn’t communicate for 5 business days, clients speaks in unprofessional/uncomfortable way, clients asks for work on the side not in prlab process, client asks you to lie, client calls you an intern (repeatedly)