BUSMAN UNIT 3 AOS2: Maslow's Hierarchy of Needs Theory

Define Maslow's Hierarchy of Needs

Theory that states humans are motivated to satisfy 5 needs in a particular order as once a need is satisfied it no longer motivates the individual

5 Maslow Needs

Physiological

Safety and Security

Social

Esteem

Self-actualisation

Define Physiological needs

Need to be given a satisfactory pay for survival e.g. food, clothes, shelter

How management fulfill physiological need?

By paying employee wages that meet their survival needs

Define Safety & Security needs

Desire for protection from dangerous or threatening environments

How can managers fulfill safety needs

Following OH&S regulations, training employees effectively and providing a long employment contract for job security

Define Social needs

Desire for a sense of belonging and friendship among groups both inside and outside the workplace

How can managers fulfil a social need

By encouraging and implementing group activities and collaborative work

Define Esteem needs

Individuals desire to feel important, valuable, and respected. Employees seek to achieve higher job status to satisfy these needs.

How can managers fulfil esteem needs

Promotion and offering more responsibilities to employees

Define self-actualisation

Desires of an individual to reach their own full potential that relies on the intrinsic motivation of the individual

How can mangers fulfil self-actualisation needs

Provide more challenging work and giving them opportunities to further develop and be creative

Intrinsic Motivation

Drive that comes from within an individual to accomplish their goals

Maslow's Advantages

1. Can help managers determine what motivates employees

2. Employees can work in an engaging environment that allows them to reach their full potential

3. Employees reached self-actualisation can improve business performance

Maslow's disadvantages

1. Assumes all employees are motivated in the same order

2. Not all employees will be motivated by the same need at once

3. Time consuming to determine which employee is motivated by which need