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Define Maslow's Hierarchy of Needs
Theory that states humans are motivated to satisfy 5 needs in a particular order as once a need is satisfied it no longer motivates the individual
5 Maslow Needs
Physiological
Safety and Security
Social
Esteem
Self-actualisation
Define Physiological needs
Need to be given a satisfactory pay for survival e.g. food, clothes, shelter
How management fulfill physiological need?
By paying employee wages that meet their survival needs
Define Safety & Security needs
Desire for protection from dangerous or threatening environments
How can managers fulfill safety needs
Following OH&S regulations, training employees effectively and providing a long employment contract for job security
Define Social needs
Desire for a sense of belonging and friendship among groups both inside and outside the workplace
How can managers fulfil a social need
By encouraging and implementing group activities and collaborative work
Define Esteem needs
Individuals desire to feel important, valuable, and respected. Employees seek to achieve higher job status to satisfy these needs.
How can managers fulfil esteem needs
Promotion and offering more responsibilities to employees
Define self-actualisation
Desires of an individual to reach their own full potential that relies on the intrinsic motivation of the individual
How can mangers fulfil self-actualisation needs
Provide more challenging work and giving them opportunities to further develop and be creative
Intrinsic Motivation
Drive that comes from within an individual to accomplish their goals
Maslow's Advantages
1. Can help managers determine what motivates employees
2. Employees can work in an engaging environment that allows them to reach their full potential
3. Employees reached self-actualisation can improve business performance
Maslow's disadvantages
1. Assumes all employees are motivated in the same order
2. Not all employees will be motivated by the same need at once
3. Time consuming to determine which employee is motivated by which need
