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Individualism
the ideal that each person has the ability to shape their own life through the choices they make
Economic Regulation
government should prevent market failure, protect environment, and secure citizens' welfare
Life Cycle Effects
experiences a person may encounter at different stages in their life such as marriage, children, or buying a home
Tracking Polls
ask the same question repeatedly over time and monitor how public's views on an issue change
Stratified Sampling
participants are selected randomly from groups to ensure diversity
Margin of Error
possible deviation from the reported results
Fiscal Policy
all taxing and spending decisions made by Congress and the President
Expansionary Fiscal Policy
reduce tax rates, increase government spending
Contractionary Fiscal Policy
increase tax rates, decrease government spending
Free Market Economics
no government regulation; business succeeds or fails on their own merit; preferred by libertarians
Collectivism
individuals should support each other and contribute to the good of the broader community
Equality of Opportunity
all people should be given an equal chance to compete in life
Rule of Law
every person must follow and be accountable to the same laws, even those in power
Political Socialization
The process by which a person's political ideology is formed due to social factors, external events, and personal life developments
Generational Effects
experiences shared by people of a common age, especially those occurring during early formative years
Opinion Polls
any poll that asks members of the public their opinion on a specific issue or topic
Benchmark Polls
asks members of the public their opinion on a specific candidate to gauge initial interest
Exit Polls
asks voters how and why they voted outside of a polling place on election day
Three Factor Test for Quality Polls
Accurate sampling methods, neutral framing of questions, and accurate reporting
Random Sampling
everyone has an equal (random) chance of being selected
Loaded Language
frames the issue in a biased way that suggests a "correct" answer
Forced Choice Poll
provides the respondent with an inappropriate number of options to choose from
Push Poll
introduces negative information about an opponent and then asks about it
Knowledge Deficit
the public does not know enough to form an opinion
Social Desirability Bias
public says what they think the pollster wants to hear
Non-response Bias
the public refuses to participate in polls, skewing the results
Monetary Policy
tools implemented by the Federal Reserve to alter money supply, interest rates, and availability of credit
Expansionary Monetary Policy
buy gov. bonds, lower reserve requirement, lower interest rates; puts more $ into economy
Contractionary Monetary Policy
sell gov. bonds, raise reserve requirement, raise interest rates; takes $ out of economy
Supply Side Economics
leave as much money as possible with the people; preferred by conservatives
Keynesian Economics
gov. should keep economy functioning; gov. spending leads to economic growth; preferred by liberals
Conservative Economic Priorities
individual choice, free enterprise, low government regulation
Liberal Economic Priorities
equality of opportunity, social safety net, gov. regulations
Libertarian Economic Priorities
property rights and free trade